Why Instagram matters for brands

Why Instagram matters for brands

It’s common knowledge that a massive amount of digital content is being created daily on social networks. How much is massive? Every second there are 2,100 new posts on Instagram bringing an average of 180 million uploads each day. This rate of content creation spells nothing but opportunity for businesses.

Not only is it now a necessity for brands to become active on Instagram, but they must have a clear strategy in place to take advantage of the continuing popularity of the most powerful social media network.

Instagram is capturing the most sought after audience on the planet – millennials who are 18-24-years-old and earn $50,000 to $74,000. This demographic uses Instagram as their favorite social media platform over those of the same age earning $25,000 – $49,000 annually.

“Visuals tell better stories and are the most engaging medium. These next generation social platforms will continue to eliminate text heavy mediums for visual communication. The time to establish yourself and your brand as a visual content champion is now and the most popular social network on the planet is waiting.”

Read the whole article here.

Online influencers – who they are & how to find them

Back in the olden days, we had PR & PR agencies. Now we have fragmented communication channels and a lot of online influencers.

The premise is simple: rather than having to rely on your existing audience to promote your brand, you can get access to a much larger audience via people who are already popular with your potential customers. Here’s an interesting & helpful article on e-consultancy & some useful tools

“The natural temptation is to go for people with the largest following. But as with everything in digital marketing (and in life, if you want to get philosophical about things), it’s a little more complicated than that. Forbes came up with the following formula:

Influence = Audience Reach (# of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers”

There’s also some advice on which tools to use to assist, such as Buzzsumo.

Read the whole article here.




How to create social media posts that get shared [infographic]

How to create social media posts that get shared [infographic]

We discovered this brilliant infographic about how to post to social media.

Here’s the background: “Anyone who spends (unnecessarily large amounts of) time scrolling through newsfeeds—whether it be Facebook, Twitter, LinkedIn, or another platform—knows that while boatloads of posts exist, only a small number of them actually gets clicked. So, how do you compete with the millions of social media users out there and make sure your content is liked, shared, retweeted, or pinned?”


Credit to social media agency myclever developed the infographic.

Online jeweller gets 10% of sales from Pinterest (more than Facebook)

Jewellery, bags and accessories marketplace Boticca.com has revealed that Pinterest drives more sales than Facebook–or any other social media channel. Pinterest has influenced 10 percent of transactions on Boticca.com in the past month, versus 7 percent from Facebook, as measured by assisted conversions. Further, the average order value of sales driven by Pinterest to the Boticca.com website is $180, 10 percent higher than the Boticca.com overall site average and 90 percent higher than the AOV of sales driven by Facebook. However, it noted, conversion rate via Pinterest is lower than via other channels; 50 percent lower than Facebook and 73 percent lower than the Boticca overall site average.

50 ways to get more Facebook likes

Useful little checklist of how to build up your Facebook Likes. The more Likes your “page” has, the more coverage and impressions you get. In general, this means good PR and possible sales leads. As most of these methods are quite easy, online retailers have little excuse for ignoring them.

Online retailers embrace mobile and social media – but returns are muddy

91% of retailers currently have a mobile strategy in place or in development and that 72% of retailers will increase their spending on social networks this year over last year. BUT, the overall amount of mobile traffic and revenue has “not increased dramatically” and the ROI associated with social is “muddy” – says a recent report from Forrester & Shop.org

On average, retailers see only a small single-digit percent of sales attributed to social media. Close to two-thirds of retailers surveyed also note that the ROI associated with social is unclear and that the primary ROI is around listening.

Listening does not pay the bills, but social media experimentation does not cost a lot – just time.

The report says “retailers feel like there’s potential around social…If they don’t put money into it they can’t learn about it and they have to keep learning. Even if it doesn’t deliver on retention and acquisition, they concede social is great for brand building and customer listening…As for social, I think no one wants to be a late mover, and all the hype around social networks in particular lead people to think that it’s something they need to do.”

Source: Direct Marketing News

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