Google Analytics panel at Magento Imagine [video]

Google Analytics panel at Magento Imagine [video]

We were co-panellists on the Business Analytics session at Magento’s annual Imagine conference in April 2015. The panel included Kevin Eichelberger, Founder & Chief Executive Officer, Blue Acorn and Marcia Jung, Product Manager, Google Analytics and Roger Willcocks of Screen Pages. The theme of the panel was billed as: “with Magento platforms, there are at least three right ways to do any one thing, and analytics is no exception. Industry experts will debate the pros and cons of existing analytics systems that integrate with Magento.”

The focus was on using Google Analytics to improve e-commerce sales performance in Magento.

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50 ways to improve your online sales @ Digital Marketing 2014

50 ways to improve your online sales @ Digital Marketing 2014

Roger Willcocks speaking at Digital Marketing in November 2014.

Synopsis

A whistle-stop, rapid fire tour of e-commerce tips and advice that retailers can implement on their e-commerce websites based our experience working with the creative, marketing, and technical teams of hundreds of niche retailers. The talk will cover practical examples of ways in which you can increase traffic, improve engagement and conversions and generate more sales from retail websites.

Part I

Part I

 

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Using analytics to improve sales in Magento [video]

Using analytics to improve sales in Magento [video]

Here’s the official recording of Roger Willcocks speaking at Magento Live in 2013.

His theme was how to use Google Analytics to:

-understand & segment sources of traffic
-analyse mobile traffic
-where people land and where they go
-increase engagement/reduce bounce rates
-make navigation and search more effective
-understand checkout effectiveness
-reduce abandonment rates

Generally, 20 or so great ideas about how to use Google Analytics to improve sales and conversions on a Magento website.

MagentoLive UK 2013 – Using Analytics to Improve Sales & Conversion Metrics from Magento on Vimeo.

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50 ways to increase your e-commerce sales: Roger Willcocks at Meet Magento

50 ways to increase your e-commerce sales: Roger Willcocks at Meet Magento

Screen Pages was invited to speak at the Meet Magento conference in London, in November. Close to 400 people attended and many listened to Roger Willcocks present 50 hints and tips to increase the sales performance of your Magento e-commerce website.

You can now watch the presentation in video in full:

For those of you who can’t keep up with the pace of the presenter: here are the slides in full.

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