Loake Shoes launch Magento 2 site

Loake Shoes launch Magento 2 site

Loake, the classic English shoemaker, recently launched a new responsive site on Magento 2.1. The site was designed and developed by Screen Pages, a leading Magento Enterprise Solution Partner based in the UK.

Loake has been making traditional English shoes since 1880. Today, five generations and more than 130 years later, Loake continues to design and produce fine, handmade shoes. The company exports to more than 50 countries and has become a favourite with discerning customers worldwide.

The new website’s capabilities include: 

  • Responsive Redesign on Magento 2.1
  • Improved checkout with Credit Card, Amazon & PayPal payment options
  • Two-factor authentication for security
  • GEO-IP location for customers outside the UK
  • Store locator
  • Migration of Magento 1 data to Magento 2
  • Rest of the World store with configurable e-commerce/account elements which can be enabled/disabled by Loake at the flick of a switch
  • Rich content managed block functionality for the home and other CMS pages including video, product, newsletter signup blocks
  • Comprehensively extended variant selection functionality to allow for backorder/out of stock handling
  • Product specific order confirmation email content
  • Integration with Prima ERP for stock, order & order status updates
  • Coming soon feature

Since Loake launched their Magento 2 responsive site on the 21st of December 2016, conversion rates on mobile have increased by 96.05%, and transactions have increased 81.82% compared to the same period last year. Overall, across all devices, conversion rates have increased by 44.60%.

The Project was completed in less than four and a half months.

“Loake wanted to build a long-term relationship with an ecommerce agency with a professional approach and a track record with premium brands such as ours. Screen Pages’ Management, Design and Technical Teams have been a pleasure to work with and we are very pleased with our new website.”

Andrew Loake, Managing Director at Loake

About us    What we do     |     Call: +44(0)1932 359160     Email: info@screenpages.com

E-commerce design principles

E-commerce design principles

Ecommerce

Extremely interesting article on best & current e-commerce design principles in the Adobe Dreamweaver Team Blog.

“The e-commerce world is a very particular environment to work in as a web designer. On one hand, you want your work to always look great, and to always deliver an optimized browsing experience to the visitors. But on the other, there’s only one measure of quality in existence for e-commerce. That measure is conversion rate. In other words, a well-designed e-commerce website is one that converts and makes sales.”

Here’s a list of the main points:

1. Think, content first
2. Copy is what makes or breaks e-commerce websites
3. Make room for quality product images
4. Go “material” or “flat”
5. Consider using cards
6. Have speed in mind
7. Design the checkout experience as well
8. Take advantage of large imagery
9. Use large, bold typography
10. Don’t forget about the common e-commerce site elements

Plus…These days, making your website design accessible on mobile – be it for e-commerce or otherwise – is an absolute must. Responsiveness, usable store interface, mobile-friendly checkout process … all of that simply has to be present in a quality e-commerce design.

Google’s “mobile friendly” announcement: the Magento options

Google has recently announced that it will be rewarding websites which are “mobile friendly” with better rankings, making it all the more important. “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Read our important article which sets out for Magento e-commerce websites the pros & cons of responsive design compared to a separate mobile store.

Magento website design: off-the-shelf theme or custom design [article]

We are often asked why we do not use pre-built “themes” for Magento implementations. There’s a dazzling and confusing array of websites that offer pre-designed Magento Themes and people wonder whether a “standard” theme will offer economies of cost and time, as opposed to a full custom, bespoke design. “Surely it would be quicker and cheaper?”, they question.

At Screen Pages, we are in the business of designing “bespoke” websites which reflect the brand, product range, marketing and promotional activity, fulfilment and customer service of a business – exactly. This inevitably involves careful and creative thought, analysis, planning and – critically – customisation.

But there are many other reasons: so we decided to set out our full thinking on the subject: this article explores the pros and cons for Magento websites of a custom design or an “off-the-shelf” theme.

Read the whole article here: https://www.screenpages.com/magento-custom-design-or-themes

Responsive design for Magento: how, when & why [article]

Many clients ask us about the advantages and disadvantages of “going responsive”. We decided to set out the full story in our latest article: “Responsive design: how, why, pros & cons

In particular, the article looks at  the pros and cons for Magento websites of a responsive design as opposed to a separate mobile optimised store.

The main themes covered are – apart from a definition:

1. Device proliferation
2. Managing your website
3. How your marketing “reaches” your customer
4. A special case: social
5. What Google says
6. What Magento says
7. Planning a responsive project
8. What are the downsides

Read the full article about responsive e-design for Magento here.

Declutter your e-commerce site [study by Smart Insights]

Smart Insights reports on how an EyeQuant team took a sample of 960 ecommerce designs and showed them to 500 users in pairs, asking which design felt ‘cleaner’. EyeQuant is a German neuro-technology company that specialises in quantitative user experience metrics.

Summary of conclusions:

– Not only did the 50 fastest growing ecommerce sites prove to be significantly ‘cleaner’ in design than the rest of the internet (as measured by the Alexa 5000), but the best-of-the-best (top 10)  ecommerce sites noticeably outperformed the other high achievers.

– The most important thing is that the shopping experience on your site is better than realistic substitutes. If you sell fishing tackle online, the real ROI from clarity optimization is going to be in making your site cleaner than the other fishing tackle providers’ sites.

– Since studies suggest that the average user only reads 20% of the text on a page anyway, removing some of the less critical text on a page is a sure-fire way to improve the visual clarity of your designs.

– Users treat images much more favourably. Even if they have lots of visual content, images tend to be processed in the brain as a single, coherent picture, so users consider them to look much cleaner.

– One of the easiest ways to boost design clarity is to space it out more. Marketers often try to cram too much content into one screen view, particularly above the fold. Processing content in bite sizes is more pleasant for users, as long as they know where to look.

Read the whole article on Smart Insights– with case studies.

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