Christopher Ward launches re-branded & upgraded website

Christopher Ward launches re-branded & upgraded website

Leading British luxury watch designer & manufacturer Christopher Ward has recently updated its e-commerce website as part of a company-wide rebrand. The site runs on Magento and can be visited at https://www.christopherward.co.uk/.

Christopher Ward was founded in 2004 with the goal of bringing premium quality Swiss-made watches within the reach of as many people as possible, by selling direct to customers from its website.

Screen Pages has been managing Christopher Ward’s online shop since 2008. E-commerce revenues have grown steadily over that period by over 35% per annum. The website is integrated with MNP’s Order Active mail order fulfilment system.

The recently re-designed website’s main characteristics, developed in Magento, include:

  • A fully fluid and response design for small screen mobile phones up to widescreen desktop monitors
  • Dramatically improved customer journey & experience, reinforced with superb photography
  • Significant and very complex changes to the product setup allowing full business wide stock and pricing control
  • Improved search functionality allowing categories and products to be returned in a search drop-down
  • Implementation of Google Tag Manager
  • A set of content widgets that allow complex content/design elements to be controlled and embedded across the site by Christopher Ward
  • Complete overhaul of checkout flow with registration on the “thank you” page
  • Implementation of a shortlist/wishlist function
  • Changes to the shipping options to differentiate between personalised and non-personalised products

Christopher Ward, co-founder of the company, said: “We have worked with Screen Pages since 2008 and its staff has always provided insightful, helpful and reliable service and advice. As our business has grown and developed, we have always found that Screen Pages has been able to advise and support our activities.”

Roger Willcocks, director of Screen Pages, said: “It’s been a great pleasure working with Chris, Mike & Pete over the years and to watch its business thrive and expand.”

 

Crown Brush appoints Screen Pages to manage & support its Magento website

Crown Brush appoints Screen Pages to manage & support its Magento website

Crown Brush, one of the most established makeup brush companies in the world, has appointed Screen Pages to support, manage and further develop its website. The site can be visited at http://www.crownbrush.co.uk/

Crown Brush was founded in 1984, Crown Brush is one of the oldest and most established brush companies in the world. With over 30 years of brush making experience, Crown Brush manufactures and delivers products to over 80 countries worldwide. It has a manufacturing capacity of over 90,000 brushes per day and it continues to grow. Crown Brush is now recognized by the beauty industry as the global leader in cosmetic brushes.

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Crown Brush is a makeup brush and cosmetic manufacturer that offers the largest selection with the best quality at the best price. It is one of the largest and most trusted brands in the industry. Clients include everyone from individual artists to senior buyers for global retail chain stores. It is capable of turning a product from conception to completion faster than any other brush company. Whether the customer is looking for private label or customized products, Crown can deliver superior products at the best and lowest prices.

Crown Brush has distributors based in 6 different countries which enables it to service all corners of the world efficiently.

As Crown Brush has expanded online, the need for improved e-commerce guidance and support grew. Screen Pages successfully migrated its website in the spring of 2016 for ongoing hosting and support, backed by access to the resources, experience and structured support channels that Screen Pages as a Gold certified Magento partner offers, such as professional support and service for Magento, as well as long-term attention to a client’s needs for flexibility and ease of maintenance.

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Oliver Jones, director at Crown Brush, said: “Our business was expanding rapidly on Magento, but we needed access to greater e-commerce and Magento experience backed by professional development and a structured project and support team. We could see that Screen Pages – as a Gold Magento partner – could provide us this. We have been exceptionally pleased with the results so far: the sites are running smoothly, quickly and we can see positive results already.”

Roger Willcocks, director at Screen Pages said, “Crown Brush is successful, trusted, global brand that has thrived over many years. It’s very exciting to work with its management to develop and extend this success via e-commerce.”

Specialist Crafts appoints Screen Pages to manage & support its Magento website

Specialist Crafts appoints Screen Pages to manage & support its Magento website

Specialist Crafts, UK’s largest supplier of Art, Craft and Design Materials, has appointed Screen Pages to support, manage and further develop its websites. The site can be visited at http://www.specialistcrafts.co.uk/


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Specialist Crafts are the biggest supplier of quality Art, Crafts and Design materials to the education sector in the UK and Ireland, with recent expansion into the UAE. It carries over 16,000 products in stock and has an unrivalled level of technical expertise, working closely with renowned artists in specialist workshops to educate and inspire art teachers. The business has expanded to cater for the home consumer market by the acquisition of www.Homecrafts.co.uk, www.CraftSuperstore.co.uk and www.CraftyComputerPaper.co.uk

As Specialist Crafts has expanded online, the need for improved e-commerce guidance and support grew. Screen Pages successfully migrated its website in late 2015 for ongoing support and development, backed by access to the resources, experience and structured support channels that Screen Pages as a Gold certified Magento partner offers, such as professional support and service for Magento, as well as long-term attention to a client’s needs for flexibility and ease of maintenance.

Ann McClure, Head of Marketing of Specialist Crafts, said: “Our business was expanding rapidly on Magento, but we needed access to greater e-commerce and Magento experience backed by professional development and a structured project and support team. We could see that Screen Pages – as a Gold Magento partner – could provide us this. We have been exceptionally pleased with the results so far: the sites are running smoothly, quickly and we can see positive results already.”

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Roger Willcocks, director at Screen Pages said, “Specialist Crafts is a great example of a successful family business that has grown over the years, developing globally with a loyal customer base. It’s exciting to work with Specialist Crafts’ e-commerce team to provide the right level of advice, technical resource and management to support its ambitions.

OPRO appoints Screen Pages to manage & support its Magento website

OPRO appoints Screen Pages to manage & support its Magento website

OPRO, the largest manufacturers of mouthguards in the world, has appointed Screen Pages to support, manage and further develop its websites. The sites can be visited at http://www.opro.com.

Founded and owned by dentist Dr. Anthony Lovat BDS, OPRO manufactures Custom-Fit mouthguards for over 1000 schools and sports clubs nationwide and are the mouthguards of choice for many professional and amateur sportsmen and women across the globe. OPRO has “official supplier” status to a significant number of world-renowned sports teams that trust OPRO to provide protection to their players’ teeth and gums.


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In addition to its pioneering work in the development of Custom-Fit Mouthguards, for which it received the Queen’s Award for Innovation in 2007, OPRO also developed the revolutionary OPRO Self-Fit mouthguard, featuring anatomical patented fin technology. The OPRO Self-Fit provides the best fit, comfort and retention of any self-fit mouthguard and is available from leading sports retailers in the UK and overseas.

Rob Pankhurst, IT Director of OPRO, said: “Our business was expanding rapidly on Magento, but we needed access to greater e-commerce and Magento experience backed by professional development and a structured project and support team. We could see that Screen Pages – as a Gold Magento partner – could provide us this. We have been exceptionally pleased with the results so far: the sites are running smoothly, quickly and we can see positive results already.”

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Roger Willcocks, director at Screen Pages said, “OPRO is a great example of a successful, well-managed business with a unique product range which competes well on an international scale. It’s exciting to work with OPRO’s management to help expand its online sales channel by providing the right level of advice, technical resource and management to support OPRO’s ambitions”

RNIB launches new online shop

RNIB launches new online shop

The Royal National Institute of Blind People (RNIB), the leading UK sight loss charity, has re-launched its transactional website, designed and developed by Screen Pages, one of the UK’s leading Magento e-commerce agencies. The site can be visited at http://shop.rnib.org.uk.

In its last financial year, the RNIB handled over 350,000 sales and support enquiries via its Helpline and provided advice services to over 60,000 blind and partially sighted people. It identified £14.8million in unclaimed benefits and provided over 1,500 people with peer support through its telephone-based Talk and Support groups. It has also supported 647 people to get or keep a job.

The RNIB’s online shop offers a wide range of products for home and leisure, health and mobility, reading and learning.

The chief functional requirements for the new website included:

  • A fully accessible front and back end user interface
  • A bespoke quoting & ordering process for trade users through the Magento Admin Panel
  • Multi-location EPOS integration
  • A streamlined checkout with credit card & Paypal payments
  • Retail & wholesale accounts
  • CRM, ERP and OMS integration including order status & customer account credit balances
  • Integration to PayPal, SagePay and capture of direct debit, pro-forma and on account payments
  • Integration to Amazon Marketplace
  • A detailed data gathering process for the Talking Books subscription service seamlessly integrated into the normal checkout process
  • Complex checkout delivery method support & Admin Panel user override functionality
  • Search function integration with main RNIB website
  • Customised bundle & downloadable product support
  • Donations & gift aid functionality
  • Fast and reliable hosting (at Peer1)

An important requirement was for accessibility: many of the customers and site administrators are blind or partially sighted.

Terry Hawkins, Head of Sales at the RNIB, said: “We wanted to implement a next generation e-commerce platform that gave us a lot more flexibility, control and content management – that was Magento. Screen Pages emerged as a professional, dependable agency with a proven track record and strong e-commerce credentials who could demonstrate it could deliver the RNIB’s unique as well as regular requirements.

Roger Willcocks, director at Screen Pages said, “It’s an honour to be working with one of the most important and distinguished charities to help develop its online activities. The RNIB is a well-established charity and we look forward to helping its e-commerce team developing the many opportunities it has for expanding its online sales.

Bisley Direct appoints Screen Pages to manage & support its Magento website

Bisley Direct appoints Screen Pages to manage & support its Magento website

Bisley Direct, the premium online storage provider, has appointed Screen Pages to support, manage and further develop its website. The site can be visited at http://www.bisleydirect.co.uk/

Founded by Graeme Winship, an experienced professional in operations and logistics and formerly Logistics Director of Bisley, Ebonium launched Bisley Direct to offer home and office storage solutions backed by a premium service.

Bisley itself has been manufacturing quality office furniture from the original site in Bisley, Surrey for over 50 years, and is the largest manufacturer of steel office furniture in the U.K. and one of the largest in the European Union.

As Bisley Direct has expanded online, the need for improved e-commerce guidance and support grew. Screen Pages successfully migrated its website in late 2015 for ongoing hosting and support, backed by access to the resources, experience and structured support channels that Screen Pages as a Gold certified Magento partner offers, such as professional support and service for Magento, as well as long-term attention to a client’s needs for flexibility and ease of maintenance.

Bisley Direct offers a wide range of filing and storage solutions and accessories for business, home office and the warehouse. Having introduced a variety of colourful storage, it will be introducing an in-house range of desking and chairs to compliment the range.

Graeme Winship, managing director of Ebonium, said: “Our business was expanding rapidly on Magento, but we needed access to greater e-commerce and Magento experience backed by professional development and a structured project and support team. We could see that Screen Pages – as a Gold Magento partner – could provide us this. We have been exceptionally pleased with the results so far: the sites are running smoothly, quickly and we can see positive results already.

Roger Willcocks, director at Screen Pages said, “Bisley Direct is a great example of a successful owner-managed business that has grown over the years, developed with a clear focus and sound execution. We are pleased to be working with Ebonium’s management to provide the right level of advice, technical resource and management to support its ambitions.

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