Modern search engines index app content alongside website content when determining your SERP position. This means that having an app, indexing it and syncing it with your site gives you a strong search engine boost.
If you do everything right, this can double your SEO and slingshot you up SERP and App Store rankings.
Results obtained through app indexing actually are prioritised above regular web results by both Apple and Google. Without an app, it will become almost impossible to be on page 1 of the mobile search results – and with an app, you’ve got double the chances to rank highly. Today, app indexing is available for both Android and iOS apps. Google recently announced that it will even index locked content inside apps, conferring even more SEO benefits to app owners and developers.
And there you have it – 4 key reasons retailers need and rely on apps today are:
1. Better user experiences
2. Superior engagement
3. Improved conversions
4. More organic SEO traffic
The only reason not to have an app in 2017? None.
A lot of people don’t know that you can turn a Magento online store into a native shopping app in just a few days or weeks without any big set-up costs. Once you’ve installed the plugin, the app is deeply integrated with your Magento backend and payment gateways.
Due to this integration all in-app orders, user id’s, payments and stock levels are synched 24/7, making app management super easy. This is why Magento chose to give its innovation award to JMango360: the #1 solution for shop owners who want a top-notch app quickly and for a fair price.
JMango-apps feature unlimited and rich push messaging, advanced app analytics, stored data for fast checkouts and customisable designs to match your brand’s look & feel perfectly.
You can request a demo here. During the demonstration you will see a sneak preview of what your app will look like and how easy app-management will be.