Best Magento 2 Migration – Mage Titans 2018

Best Magento 2 Migration – Mage Titans 2018

Screen Pages have been shortlisted for the Mage Titans Innovation Awards.

Best Magento 2 Migration

 

Donald Russell is the Website that has been nominated, migrating from Magento 1 to Magento 2 in 2018.

Read more about their new site here.

The Innovation Awards showcase the leading names in Magento development alongside the rising stars of the community.

The winners will be announced on the 10th November, 2018. Watch this space!

 

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4 The Courtyard, Wisley Lane, Surrey, GU23 6QL

 

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Loake Shoes launch Magento 2 site

Loake Shoes launch Magento 2 site

Loake, the classic English shoemaker, recently launched a new responsive site on Magento 2.1. The site was designed and developed by Screen Pages, a leading Magento Enterprise Solution Partner based in the UK.

Loake has been making traditional English shoes since 1880. Today, five generations and more than 130 years later, Loake continues to design and produce fine, handmade shoes. The company exports to more than 50 countries and has become a favourite with discerning customers worldwide.

The new website’s capabilities include: 

  • Responsive Redesign on Magento 2.1
  • Improved checkout with Credit Card, Amazon & PayPal payment options
  • Two-factor authentication for security
  • GEO-IP location for customers outside the UK
  • Store locator
  • Migration of Magento 1 data to Magento 2
  • Rest of the World store with configurable e-commerce/account elements which can be enabled/disabled by Loake at the flick of a switch
  • Rich content managed block functionality for the home and other CMS pages including video, product, newsletter signup blocks
  • Comprehensively extended variant selection functionality to allow for backorder/out of stock handling
  • Product specific order confirmation email content
  • Integration with Prima ERP for stock, order & order status updates
  • Coming soon feature

Since Loake launched their Magento 2 responsive site on the 21st of December 2016, conversion rates on mobile have increased by 96.05%, and transactions have increased 81.82% compared to the same period last year. Overall, across all devices, conversion rates have increased by 44.60%.

The Project was completed in less than four and a half months.

“Loake wanted to build a long-term relationship with an ecommerce agency with a professional approach and a track record with premium brands such as ours. Screen Pages’ Management, Design and Technical Teams have been a pleasure to work with and we are very pleased with our new website.”

Andrew Loake, Managing Director at Loake

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How to prepare your website for Valentines Day

How to prepare your website for Valentines Day

With Christmas now well behind us, Valentine’s Day is right around the corner. You’ve probably missed those smug Valentine’s Day professionals who had the restaurant booked well before Christmas, but what about those all-important last minute shoppers? This type of event is a great opportunity to boost your sales by adapting your communications and your site’s content. Here are some ideas on how to do it.

Targeted Email Promotions

Don’t wait for them to come to you. Use email marketing campaigns to let shoppers know you’re there and ready to help. Segment your list and personalise your emails for better results (e.g. male versus female). The more personal you can make it, the more buyers will feel like you’re talking to them instead of the whole world, and people like doing business with a company that cares about their individual needs.

Let your customers know you can fulfil their Valentine’s Day needs

Make your delivery options easy to see from all pages. Be transparent about the timescales for your delivery service and clearly display the final date your shoppers will be able to place an order in time for the 14th of February.

Create a Valentine’s Day Category and Landing Pages

Whilst perfume, jewellery and lingerie are always firm favourites, you don’t have to necessarily sell these in order to attract visitors and orders.  Think about some of the products in your catalogue that can be used as gifts for Valentine’s Day. You can pop these into a category and also use them to create dedicated landing pages, bringing together gift ideas for men and women, etc. These pages can be used in your marketing campaigns, newsletters and be made visible on your website’s homepage.

Time-Sensitive Offers

Use last-minute specials and promotions to draw in procrastinators. Discounts and bargains are always popular, but these people may be desperate, too. Maybe they can’t decide what to get. Maybe they’re panicked because they waited so long. Consider extras such as ‘free delivery’ or even ‘gift wrap included’. Doing so can help you to differentiate your products from those of your competition.

Call us now on 01932 359160 or email info@screenpages.com for more information.

E-commerce design principles

E-commerce design principles

Ecommerce

Extremely interesting article on best & current e-commerce design principles in the Adobe Dreamweaver Team Blog.

“The e-commerce world is a very particular environment to work in as a web designer. On one hand, you want your work to always look great, and to always deliver an optimized browsing experience to the visitors. But on the other, there’s only one measure of quality in existence for e-commerce. That measure is conversion rate. In other words, a well-designed e-commerce website is one that converts and makes sales.”

Here’s a list of the main points:

1. Think, content first
2. Copy is what makes or breaks e-commerce websites
3. Make room for quality product images
4. Go “material” or “flat”
5. Consider using cards
6. Have speed in mind
7. Design the checkout experience as well
8. Take advantage of large imagery
9. Use large, bold typography
10. Don’t forget about the common e-commerce site elements

Plus…These days, making your website design accessible on mobile – be it for e-commerce or otherwise – is an absolute must. Responsiveness, usable store interface, mobile-friendly checkout process … all of that simply has to be present in a quality e-commerce design.

Google’s “mobile friendly” announcement: the Magento options

Google has recently announced that it will be rewarding websites which are “mobile friendly” with better rankings, making it all the more important. “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Read our important article which sets out for Magento e-commerce websites the pros & cons of responsive design compared to a separate mobile store.

Magento website design: off-the-shelf theme or custom design [article]

We are often asked why we do not use pre-built “themes” for Magento implementations. There’s a dazzling and confusing array of websites that offer pre-designed Magento Themes and people wonder whether a “standard” theme will offer economies of cost and time, as opposed to a full custom, bespoke design. “Surely it would be quicker and cheaper?”, they question.

At Screen Pages, we are in the business of designing “bespoke” websites which reflect the brand, product range, marketing and promotional activity, fulfilment and customer service of a business – exactly. This inevitably involves careful and creative thought, analysis, planning and – critically – customisation.

But there are many other reasons: so we decided to set out our full thinking on the subject: this article explores the pros and cons for Magento websites of a custom design or an “off-the-shelf” theme.

Read the whole article here: https://www.screenpages.com/magento-custom-design-or-themes

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