Extremely interesting article on best & current e-commerce design principles in the Adobe Dreamweaver Team Blog.
“The e-commerce world is a very particular environment to work in as a web designer. On one hand, you want your work to always look great, and to always deliver an optimized browsing experience to the visitors. But on the other, there’s only one measure of quality in existence for e-commerce. That measure is conversion rate. In other words, a well-designed e-commerce website is one that converts and makes sales.”
Here’s a list of the main points:
1. Think, content first
2. Copy is what makes or breaks e-commerce websites
3. Make room for quality product images
4. Go “material” or “flat”
5. Consider using cards
6. Have speed in mind
7. Design the checkout experience as well
8. Take advantage of large imagery
9. Use large, bold typography
10. Don’t forget about the common e-commerce site elements
Plus…These days, making your website design accessible on mobile – be it for e-commerce or otherwise – is an absolute must. Responsiveness, usable store interface, mobile-friendly checkout process … all of that simply has to be present in a quality e-commerce design.
Google has recently announced that it will be rewarding websites which are “mobile friendly” with better rankings, making it all the more important. “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Read our important article which sets out for Magento e-commerce websites the pros & cons of responsive design compared to a separate mobile store.
We are often asked why we do not use pre-built “themes” for Magento implementations. There’s a dazzling and confusing array of websites that offer pre-designed Magento Themes and people wonder whether a “standard” theme will offer economies of cost and time, as opposed to a full custom, bespoke design. “Surely it would be quicker and cheaper?”, they question.
At Screen Pages, we are in the business of designing “bespoke” websites which reflect the brand, product range, marketing and promotional activity, fulfilment and customer service of a business – exactly. This inevitably involves careful and creative thought, analysis, planning and – critically – customisation.
But there are many other reasons: so we decided to set out our full thinking on the subject: this article explores the pros and cons for Magento websites of a custom design or an “off-the-shelf” theme.
Read the whole article here: https://www.screenpages.com/magento-custom-design-or-themes