Micro Scooters

The original and best scooter for children and adults
Micro Scooters, the fast growing company behind the UK’s most popular scooter range, has launched a new e-commerce website designed, developed and hosted by Screen Pages, one of the UK’s leading Magento e-commerce agencies.

Micro-Scooters Ltd is a privately owned company which sells and distributes of children’s scooters and associated accessories. The business grew as a wholesaler, major customers being the John Lewis Partnership and Jo Jo Maman Bebe, coupled with their consumer website which was  subsequently supported by catalogue mailings. 1 million people own scooters in the UK.

Screen Pages was appointed in March to design and build the new e-commerce website, and to deliver ongoing hosting, support and hand-holding.

To further ongoing development, Screen Pages is providing analytics, usability tests and customer surveys to improve sales conversions. Early indications are that the site is performing very well – since launch, sales conversions are up year-on-year by 20% with revenues up 30%.

The new website – developed on Magento Enterprise– included:
  • UK and Irish websites for desktop and mobile
  • New, fresh, clean design and layout;
  • Easier and clearer navigation and browsing
  • Improved SEO;
  • Stronger promotional and product-bundling capabilities;
  • Improved transactional functionality for customers;
  • Better flexibility and control in content management
  • Filtered product selection (on price, age, colour etc)
  • Strong social and community material via weblog and social media
  • Integration with Peerius recommendation engine
  • Online sale and redemption of gift vouchers
  • Paypal and credit card payments in GBP and Euros
  • Reevoo reviews
  • Schools affiliate scheme
  • Integration with Spark Response for inventory management and order processing and status
  • Automated datafeeds to affiliate networks
  • Data exports to More2 for customer segmentation & database analysis
  • Enhanced Google Analytics implementation with event tracking

“We appointed Screen Pages because of its no-nonsense and professional philosophy to e-commerce, as well as its measured, well-structured support and advisory service.”

-Ben Gibson, director of business development at Micro Scooters

“We are very proud to be working with Micro Scooters. The business has been a phenomenal success and we can see from the numbers that it performs exceptionally well, offering great products and service to a loyal and enthusiastic customer base. We are looking forward to helping it to the next level of success in the coming years.”

– Roger Wilcocks, Screen Pages Director

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4 The Courtyard, Wisley Lane, Surrey, GU23 6QL


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