This Works was created in 2003 by former Beauty Director of Vogue UK and International journalist, Kathy Phillips, as an antidote to modern life and its impact on skin and well-being.
As both yoga teacher and beauty expert, Kathy understood the link between lifestyle and skin health, creating intelligent, targeted solutions that optimise skin performance 24 hours a day, based on the body clock.
Screen Pages has been managing This Works’ online shop since 2012; eCommerce revenues have more than doubled over that period.
“We have worked with Screen Pages since 2012 and earlier this year Screen Pages were tasked with delivering a significant set of upgrades to our Magento site. The chief rationale behind this project was to create the foundations on which we can continue to scale as a business. The Screen Pages team worked diligently to help us meet our very strict deadlines, whilst maintaining quality of delivery. We are encouraged by the early results of the upgrade.”
Joe Fletcher, E-commerce Director at This Works
The re-designed website’s main characteristics, developed in Magento, include:
- A full, responsive re-design and re-arrangement of the entire site catalogue & content structure whilst keeping the branding of the site consistent with the previous, non-responsive site.
- Addition of subscription-based purchasing for products.
- Upgrade to the latest version of Magento.
- Creation of AJAX add to basket and category page loading functionality.
- Integration with a new back-office system – Netsuite – concurrently with the re-design.
- Integration of Elastic search for categories, products and content pages.
- Addition of user generated social content tools within the site.
The real beauty is behind the scenes
What makes This Works site so special is the organisation, management and automation.
Simple content management
Managing products, orders and customers is so easy and elegant.
Magento is the most flexible, most powerful eCommerce platform. Customisable and agile, Magento gives your business the flexibility other platforms can’t.
Magento is the easiest and smoothest implementation for any modern cloud commerce platform. It uses an open-source ecosystem. Flexible for B2C, B2B, and hybrid solutions, Magento extends beyond the shopping cart.
Screen Pages and This Works deliver an irresistible, seamless shopping experience at every touchpoint.
Responsive web design (RWD, also referred to as responsive design) was a key focus for This Works. Screen Pages had to ensure an optimal viewing experience across a wide range of devices (from large, high-resolution desktop computer monitors to mobile phones).
Combined with This Works crusade for ‘what works’, the user experience (UX) became our obsession.
The objective was to ensure the user eCommerce journey was as streamlined and efficient as possible, whilst maintaining the high clinical standards set by This Works.