Screen Pages https://www.screenpages.com eCommerce Agency, Surrey Mon, 05 Feb 2024 09:33:12 +0000 en-GB hourly 1 https://wordpress.org/?v=5.3.4 https://www.screenpages.com/wp-content/uploads/2020/03/cropped-favicon-3-32x32.jpg Screen Pages https://www.screenpages.com 32 32 Revamp Your Site and Boost Your Business with a Website Audit https://www.screenpages.com/news/what-are-the-benefits-of-having-a-website-audit/ https://www.screenpages.com/news/what-are-the-benefits-of-having-a-website-audit/#respond Wed, 31 Jan 2024 15:26:16 +0000 https://www.screenpages.com/?p=17582 Your website is a pivotal aspect of your business, particularly if it's an eCommerce platform handling customer data and processing payments.

Despite its outward appearance, how confident are you that customers can easily find it during searches, navigate your site effortlessly, and trust that their personal and payment data is secure? Enter the website audit – a crucial examination that goes beyond aesthetics to ensure your online presence is robust, efficient, and secure.

Regular check-ups are paramount, allowing you to identify and address issues or malfunctions in their infancy, preventing them from evolving into costly problems. Monitoring the "health" of your website not only saves expenses down the road but also optimises the value derived from your eCommerce investment.

Website audits provide you, or your website administrator, with a comprehensive report on critical aspects such as user experience, speed, security, and more. These insights empower you to pinpoint areas for improvement, guiding strategic investments of time and money to fuel your online business growth effectively.

Below are the main areas we focus on when conducting an audit:-

SEO

On-site SEO is a linchpin for improving your website's ranking and attracting more traffic. Whilst having high-quality relevant content is important, technical issues can adversely impact your Google ranking. SEO audits delve into keywords, meta descriptions, URLs, H1-H6 header tags, and image/video optimisation, offering a holistic view of how Google perceives and ranks your site.

Security

Ensuring the security of your website is paramount, not only for customer trust but also for search engines like Google. Security audits will confirm whether you are using supported software, if the appropriate security patches have been applied, and identify potential vulnerabilities in your website.  It is important to know what you need to address and how so you can protect your business from damaging and costly malware attacks.

Usability (UX)

Usability plays a pivotal role in audience engagement and minimising bounce rates, influencing both conversions and search engine rankings. UX audits evaluate how your website performs across various devices from desktop to mobile, and provide you with important information about features and functionality that needs to be improved.

Performance

Critical to user experience and search rankings, performance assessments encompass factors like page speed, page size, JavaScript errors, and image optimisation. Recognising that slow-loading pages correlate with high bounce rates, a performance-focused audit ensures an enhanced user experience and positive search engine ranking outcomes.

Conducting regular website audits is crucial to the success of your online business. From enhancing SEO strategies to fortifying security measures and optimising usability and performance. 

Reach out to us today to find out how we can help you take a proactive step towards ensuring your digital presence is robust, efficient, and poised for sustained growth.  For more information, please call us on 01932 359160 or email us at info@screenpages.com

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Are you getting what you need out of GA4? https://www.screenpages.com/news/are-you-getting-what-you-need-out-of-ga4/ https://www.screenpages.com/news/are-you-getting-what-you-need-out-of-ga4/#respond Tue, 23 Jan 2024 15:38:41 +0000 https://www.screenpages.com/?p=17403 In March 2022, Google dropped a bombshell by announcing the deprecation of Universal Analytics (UA) at the end of June 2023.

This move meant that many ecommerce managers and digital marketers, who had long relied on UA, had to swiftly adapt to Google Analytics 4 (GA4) for effective website performance measurement.

Yet, the transition hasn't been seamless for everyone. Setting up GA4 to accurately track essential performance indicators like site conversion and on-site search remains a challenge for many.

Why the struggle?

GA4 operates on an entirely different data model compared to UA. In GA4, everything is an event, reflecting a more flexible data model that aligns with a privacy-conscious world where universal cookie availability for tracking is dwindling.

While GA4 offers robust capabilities, it introduces complexities, particularly in handling common functions divergently from UA. Nevertheless, armed with the right knowledge, GA4 can be configured to yield insights comparable to, if not surpassing, those of UA.

Below are some common challenges encountered with GA4.

Discrepancies in measurement

GA4's distinct data model means that once-familiar metrics may be missing or measured differently. Key metrics tied to sessions and pageviews in UA have evolved into event-centric measurements in GA4, altering the landscape of data collection and processing.

Chief among those changing metrics are conversions.

Conversions are counted differently in GA4

In Universal Analytics, conversions (or “goals”) were counted once per session. Goals could include a visitor adding to basket, buying a product or signing up for newsletters. Even if they accidentally clicked to add an item to the basket several times, it would still count as one goal.

In Google Analytics 4, the default is for a conversion to be counted each time a conversion event occurs. Remember, GA4 is “event-based”. So if your visitor adds an item to their basket two (or three) times, that will count as two (or three) conversions. This can lead to inflated conversions in most situations.

Note: Google did roll out an update and will now allow you to change your conversion counting method from “Once per event” (the default) to “Once per session” (the same way they were counted in UA).

Needless to say that these changes mean that internal stakeholders who have been used to viewing the information available in UA, will need to be re-educated to a degree.

There are a lot less standard reports

Not only are some of the metrics different but many of the familiar reports from Universal Analytics are not available in GA4.

If we look at the traffic acquisition reporting options in GA4 versus UA, the difference is especially stark.

Acquisition reporting in Universal Analytics

In UA, there were no less than 30 standard reports within the Acquisition reporting bucket.

Traffic acquisition reports are especially helpful to understand how various traffic sources perform in terms of total sessions on the site and (especially) how relatively effective they each are in driving conversions.

Acquisition reporting in Google Analytics 4 (GA4)

If we look at the same reporting area in GA4, there are only 3 acquisition reports initially available.

Why is it a problem?

These 3 don’t come close to providing the same level of useful analytics insight as we used to be able to get from Universal Analytics. There is simply not enough there to really grasp the full picture of what’s happening on a site.

The good news is that you can customise your reports to mitigate some of this GA4 problem. The bad news is that these custom reports take time to build and that’s frustrating since so many of them were there by default in UA.

Users in GA4 are confusing

Did you have know that Users are calculated differently in GA4 compared to UA? In GA4 you need to know about New Users, Active Users, Total Users, and Returning Users. And unlike in UA, Active Users (not Total Users) is the primary User metric.

Non-intuitive campaign tracking

GA4 lacks the intuitive "Campaigns" report present in UA for tracking UTM-tagged traffic. However, users can create custom campaign tracking reports, albeit with some effort, offering a workaround to bridge this gap.

Conclusion

Whilst the migration to GA4 introduces complexities, embracing the platform's event-based approach and adapting to its nuances can unlock a wealth of valuable insights. Educating internal stakeholders and investing time in customisation are essential steps toward leveraging GA4's full potential for robust analytics.  Here at Screen Pages, we have helped many clients navigate this change successfully and have the skills and expertise to help.  For more information, please call us on 01932 359160 or email us at info@screenpages.com

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Megatech Press Release https://www.screenpages.com/press-releases/megatech-press-release/ https://www.screenpages.com/press-releases/megatech-press-release/#respond Thu, 11 Jan 2024 17:03:31 +0000 https://www.screenpages.com/?p=17105 Megatech, the UK’s premier supplier to the semiconductor and thin film industries, chooses Screen Pages Ltd as Adobe Commerce Cloud Solution Specialist.

In a strategic move to bolster its digital transformation and online growth initiatives, Megatech, the UK’s leading independent supplier of products and services to the semiconductor and thin film industries, has appointed Screen Pages Ltd as their Adobe Commerce Cloud Solution Specialist.

In May 2023, Megatech engaged Screen Pages Ltd, a top-tier eCommerce agency, to spearhead the development of four new B2C/B2B eCommerce sites on Adobe/Magento Commerce Cloud.  These sites cater to diverse markets, including the UK, Europe, Germany, and a specialised domain for Megacold.

https://uk.megatech.com

https://eu.megatech.com

https://eu.megatech.com/de/

https://www.megacold.uk.com/

Established in 1973, Megatech initially served as the exclusive UK outlet for several US and European companies.  Over the years, it has expanded its reach globally, with headquarters in the West Midlands, offices in Europe, sales and service facilities in the USA and agents in Southeast Asia.

Recognising the surge in demand for their products and services, Megatech sought a reliable eCommerce partner and platform to enhance their online sales and services. The key objectives for the website included: -

  • Enhancing self-servicing options for trade customers placing online orders.
  • Ensuring best practices in User Experience (UX) and Customer Experience (CX) across all devices for improved conversion rates.
  • Implementing four separate eCommerce sites on a unified instance of Adobe Commerce Cloud.
  • Seamless integration with eBay and Amazon online stores.
  • Providing consumers with diverse payment options via integration with Stripe, allowing orders to be placed using various payment methods, including Sofort for the German site.
  • Integration with the Dotdigital marketing platform, Loqate for global address verification and a blogging tool for the website.
  • Incorporating Amasty Shipping Table Rates for simultaneous delivery options based on weight, location and product type.
  • Configuration of Adobe Live Search powered by Adobe Sensei’s AI and machine learning capabilities.
  • Successful migration of an extensive multi-language/multi-site SEO history.
  • Implementation of multi-location stock with integration to multiple Zoho instances for true omnichannel retailing.

James Milford, Online Sales & Marketing Manager at Megatech, expressed confidence in the choice of Screen Pages Ltd and Adobe Commerce Cloud stating; “Adobe Commerce Cloud was the right platform for our needs, and Screen Pages’ professionalism during the supplier selection phase convinced us that they had a thorough understanding of our business requirements and the expertise required to deliver the project on time and on budget.”

Sarah Willcocks, CEO of Screen Pages Ltd, shared her enthusiasm, saying; “We are delighted to be working in partnership with Megatech and look forward to helping them expand and grow their business online.”

About Screen Pages

Screen Pages Ltd is a full-service eCommerce agency specialising in delivering cutting-edge eCommerce solutions for merchants and companies seeking digital transformation and online growth.  Their diverse clientele includes FMCG, fashion, lifestyle and B2B brands with a keen focus on growth and innovation.

Contact:  

T: 01932 359160          

E: info@screenpages.com 

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Data in a Cookieless World Tuesday 17th October 2023 from 6pm https://www.screenpages.com/news/data-in-a-cookieless-world-tuesday-17th-october-2023-from-6pm/ https://www.screenpages.com/news/data-in-a-cookieless-world-tuesday-17th-october-2023-from-6pm/#respond Tue, 12 Sep 2023 13:41:53 +0000 https://www.screenpages.com/?p=15784 Join us for an educational and informative evening on Tuesday 17th October 2023 in London - free admission, networking and refreshments!

Our CEO and founder, Sarah Willcocks will be accompanied by a panel of fellow experts to discuss the challenges of gathering customer data in a cookieless world. The focus will be on consumer data, the data we have access to, and more importantly, the data we don't. We'll be contemplating amongst other things, how marketers can continue to make good decisions as their data pool dwindles. 

It's not all doom and gloom though - our panel will not only outline what you can legally do with your data, they'll also provide actionable takeaways for making the most of cross channel data.

The location is RPC's offices at St Katherine Docks and is set to be a hugely important conversation on another of marketing's hot topics.

The agenda for the evening planned is:

6-6.45pm Networking, drinks and canapes

6.45-8pm Panel Discussion and Q&A

8-9pm Networking and bowl food

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Breakfast Briefing June 2023 https://www.screenpages.com/events/breakfast-briefing-june-2023/ https://www.screenpages.com/events/breakfast-briefing-june-2023/#respond Thu, 15 Jun 2023 15:30:37 +0000 https://www.screenpages.com/?p=15406 Breakfast Briefing 13 June 2023

Tuesday 13th June 2023, on a warm and sunny morning, saw us host a very long overdue Breakfast Briefing event at our partner Dotdigital's stunning London Bridge offices.

We kicked off just after 9am where we had a mix of our clients, partners and associated guests who took their seats with breakfast croissants, pastries and refreshments in hand. Our CEO Sarah started the event by welcoming the attendees and sharing an insightful presentation entitled Mobile Commerce is exploding - are you ready?

Her presentation included interesting stats, case studies, thoughts and recommendations on how merchants can bridge the conversion gap between mobile and desktop, including UX improvements and considerations around apps versus progressive web apps.

Next up Will Donaghy from Klevu took the stand covering An Expert Level Review of the Mobile Search and Product Discovery Experience, demonstrating how best to approach this customer journey experience.

Mollie, our new payment partner, discussed Growing eCommerce through Mobile Commerce. Emilia Swiecicka and Josh Gutherie presented 5 key steps on how to optimise for mobile in the checkout.

After a brief refreshment break and the chance to stock up with more pastries and fruit, our host and partner Dotdigital took to the stand. Niels Kolijn compellingly explained why data is king and how to get the best results from your email marketing campaigns by using the data in smart and savvy ways to achieve those all important results.

To round off the morning, Yotpo's Matt Brindley shared his presentation on Using SMS to close the Convenience Gap and Increase Conversion. He was armed with an impressive range of stats prompting many questions from the audience.

To wrap up the presentations, all co-sponsors led a Q&A and wrap up panel with summaries and insights led by the highly engaged audience.

The morning's event was long overdue and the next one for mid September is now being planned. More information about this will be announced in the coming weeks.

Access the presentations:

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How web accessibility improves your SEO and increases traffic https://www.screenpages.com/news/how-web-accessibility-improved-your-seo-and-increases-traffic/ https://www.screenpages.com/news/how-web-accessibility-improved-your-seo-and-increases-traffic/#respond Thu, 27 Apr 2023 11:41:03 +0000 https://www.screenpages.com/?p=14904 Read this interesting article from accessiBe | April 2023

We all know that inclusion practices are the right thing to do, but did you know that web accessibility can improve your website's ranking on search engines and increase traffic by making it more usable for everyone?

A recent study conducted by SEMRUSH and AccessibilityChecker.org reviewed over 800 websites and found that implementing accessibility remediation solutions led to a 12% increase in overall traffic on average, with 73.4% of domains seeing growth in organic traffic.

Our new article explains how web accessibility can boost your website's visibility and attract more visitors. 

The impact of web accessibility on Search Engine Optimization (SEO) has been a topic of discussion for some time now, but until recently, there was no concrete evidence to support the claim that web accessibility enhances SEO.

Here are the study's main findings:

How does accessibility improve SEO?

Web accessibility can improve a website's ranking on search engines by making it more usable for all users. Having well-structured, easy-to-read content and adding alternative text descriptions for images can improve a site's usability and, thus, its ranking on search engines. Additionally, some search engines, like Google, may penalize websites that are not accessible, which could negatively impact their SEO.

It appears logical that expanding the number of people who can access your website would result in growth in organic traffic. For example, it is estimated that more than 1 million adults over 40 in the US are blind. Improving web accessibility could potentially tap into their business and develop brand loyalty.

Furthermore, Google's calculation of search engine rankings, known as SERP, takes into account web page usability and user experience. This means that websites with accessibility features are likely to rank higher than those without, leading marketers to believe such features boost online visibility and improve SEO.

Until recently, the connection between accessibility and these benefits has not been scientifically established. This has now changed with the searched conducted by SEMRUSH.

Study Details

SEMRUSH, with the help of BuiltWith, created a tool that detects the technologies used on websites. The study identified 847 sites using accessibility remediation solutions and tracked their traffic before and after implementing these services. Data scientists analyzed the numbers and found that most sites experienced increased traffic after enhancing their accessibility measures. The results showed that 73.4% of the sites had a rise in organic traffic, with 66.1% seeing a growth of 1% to 50% and 7.3% experiencing a rise of more than 50%. AccessibilityChecker.org evaluated the impact of different accessibility solution providers and found that accessiBe's solutions were highly effective in increasing organic traffic. On average, all the sites surveyed experienced a 12% increase in traffic after implementing accessibility solutions. To tap into this potential, incorporating accessibility measures into your online property can be a valuable strategy.

Conclusion

Web accessibility is not only a moral imperative legally required by the Americans with Disabilities Act (ADA). The study's findings suggest that web accessibility can drive growth in organic traffic and should be considered a key lever for improving online visibility. Companies looking to improve their SEO ranking should implement accessibility remediation solutions to appear in more searches, attract more website users, comply with legal requirements, and ensure their content is accessible to as many people as possible.

In conclusion, to enhance your brand awareness and attract more visits to online properties, making your website accessible should be a top priority.

For more information, visit www. accessibe.com

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Breakfast Briefing, London Tuesday 13th June 2023 https://www.screenpages.com/news/breakfast-briefing-london-tuesday-13th-june-2023/ https://www.screenpages.com/news/breakfast-briefing-london-tuesday-13th-june-2023/#respond Tue, 25 Apr 2023 10:55:15 +0000 https://www.screenpages.com/?p=14880 Join us for our upcoming Breakfast Briefing at Dotdigital's 1 London Bridge offices - topics being covered are Mobile Commerce Trends and How to Address the Desktop to Mobile conversion gap.

Here at Screen Pages we know that success is best achieved by working in partnership with our clients and suppliers - so join us for our next long overdue and much anticipated breakfast briefing on 13th June 2023 from 9am to 1230 noon.

Come to Dotdigitals 9th floor offices at 1 London Bridge and hear from us and them, along with Mollie, Yotpo and Klevu on topics themed around Mobile Commerce Trends and how to address the desktop to mobile conversion gap while you network with other merchants.

We've got food and drinks covered. Breakfast will be available, refreshments will flow freely and there'll be the obligatory sweet treats and biscuits. Don't miss out!

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Morland UK Press Release https://www.screenpages.com/press-releases/morland-uk-press-release/ https://www.screenpages.com/press-releases/morland-uk-press-release/#respond Wed, 05 Apr 2023 14:48:32 +0000 https://www.screenpages.com/?p=14741 Morland UK Press Release

Leading manufacturer of timber-based fit out products Morland UK appoints Screen Pages Ltd as Adobe Commerce Cloud Solutions Specialist for digital transformation and online growth.

Morland (https://shop.morlanduk.com) appointed leading eCommerce agency Screen Pages Ltd to deliver new D2C and B2B eCommerce sites on Adobe/Magento Commerce Cloud.  

Morland was founded in 1972 as the wood working division of Interior Products Group and is a leading manufacturer of timber-based fit out products used in industries across the UK and Europe.

Today, the business offers decorative panels, architectural profiles and doors.  Their supply chain is worldwide and they import quality materials from across the globe operating an environmental policy that prohibits the use of illegally logged timber and supports sustainable forestry.

Morland holds both FSC® and PEFC certification for the purchase, processing, sales and distribution of certified timber.

Due to the growth in demand for the company’s products and services, from consumers and trade alike, Morland identified the need for the right eCommerce Partner and platform to help grow their online sales and services. 

Key goals for the website include:

  • Provide best practice UX and CX to all customers across all devices to improve conversion
  • Deliver D2C and B2B eCommerce sites in 2 languages and 2 currencies on one single platform, Adobe Commerce Cloud
  • Provide an app like user experience on mobile devices via the implementation of a PWA front end using ScandiPWA (https://scandipwa.com)
  • Fully integrate the site with MS Dynamics for true omnichannel retailing
  • Expand self-servicing options for trade customers ordering online
  • Improve fulfilment options for customers via integration with ShipperHQ (https://shipperhq.com)
  • Increase engagement and conversion on the site via integration with Yotpo (https://www.yotpo.com) for reviews, recommendations and user generated content
  • Improve search and merchandising via integration with Klevu (https://www.klevu.com)
  • Provide consumers with payment options of their choice via integration with Adyen (https://www.adyen.com)
  • Implement personalised automated marketing programmes for a variety of different customer types by integrating dotdigital (https://dotdigital.com) with Adobe Commerce Cloud

Some of the more complex features delivered include the following:

  • Mix and match tier pricing functionality allowing customers to benefit from bulk discounts
  • Complex product configurator (bespoke) with custom image generation allowing customers to preview products on screen
  • Complex product sample handling
  • Improved returns management process

Our goal is to delight our customers and give them the eCommerce capabilities they want and have come to expect from their suppliers.  In order to do this, we needed the support and expertise offered by Screen Pages. We also wanted to work with a forward-thinking agency that keeps abreast of new technologies and trends in eCommerce so we could stay ahead of the competition.”  Richard Allen, Sales & Marketing Director, Morland

About Screen Pages

Screen Pages is a full-service eCommerce agency that focuses on delivering leading edge eCommerce solutions for merchants and companies interested in digital transformation and online growth.  Our clients include FMCG, fashion, lifestyle and B2B brands with an appetite for growth and innovation. 

Contact:  

T: 01932 359160          

E: info@screenpages.com 

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Grow your online revenue with subscriptions webinar https://www.screenpages.com/news/grow-your-online-revenue-with-subscriptions-webinar/ https://www.screenpages.com/news/grow-your-online-revenue-with-subscriptions-webinar/#respond Tue, 10 May 2022 14:50:52 +0000 https://www.screenpages.com/?p=12548 Join us on Tuesday 24th May 2022 at 10am BST and find out how you can grow your online revenue with subscriptions.
dotdigital-logo.jpg-1

Register for our Webinar at 10AM on the 24th of May and learn how to plan, develop and implement an eCommerce subscription model to drive up your retention and repeat business rates.

In this complementary, expert-led event, we’ll help you to:

  • Understand the best tactics to use if you’re looking to set up a subscription model and drive up customer retention and repeat business
  • Learn from those brands who are already following this model very successfully
  • Get a sense of the end-to-end process, and your options for technologies and platforms to support your subscription activity
  • Learn how to implement payments for subscriptions as well as considerations for inventory management and fulfilment

This information is invaluable for any eCommerce merchants who sell products that lend themselves to replenishment / regular purchases.

To register a free place at the webinar, please click the button below and scroll down to complete your details.

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Driving revenue online through subscriptions and Progressive Web Apps https://www.screenpages.com/news/driving-revenue-online-through-subscriptions-and-progressive-web-apps/ https://www.screenpages.com/news/driving-revenue-online-through-subscriptions-and-progressive-web-apps/#respond Fri, 25 Mar 2022 09:36:27 +0000 https://www.screenpages.com/?p=12319 Digital City Festival March 2022

Learn from our MD Tom Day on how to drive revenue online through subscriptions and Progressive Web Apps.

On Thursday 10th March our MD, Tom Day presented to a wide audience in the eCommerce Masterclass Theatre on the benefits of subscription based models and services for merchants and consumers. He covered how best to implement them via app like experiences with PWAs and provided insights into real life case studies of merchants who have succeeded.

To find out more about SHOPLINE, don't hesitate to reach out to us at info@screenpages.com

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