Gherson Solicitors wanted to improve the performance of valuable older content that was ranking on pages two and three of Google, while also increasing its visibility within AI-generated search results.

We refreshed and expanded key articles with schema markup, clear authorship, FAQs, expert insights and practical examples of Gherson’s work. We also optimised the content to answer a wider range of related questions, comparisons and follow-up searches.

Following this work, multiple articles moved from pages two and three of Google onto page one. Gherson also began earning more citations within Google’s AI Overviews, helping its legal expertise reach a wider audience.

Our relationship with Gherson is stronger than ever, and we continue to work together to improve its search and AI visibility.

ABTA wanted to improve its visibility across AI-powered search platforms, with its initial AI visibility score standing at 30 out of 100.

We reviewed how the website’s content was structured and understood by search engines and AI tools. Our work included implementing comprehensive schema markup throughout the site, strengthening internal linking and restructuring key content to provide clearer, more useful answers to common user questions.

These improvements helped increase ABTA’s AI visibility score from 30 to 50, representing a significant uplift in how prominently the organisation appears within AI-generated results.

Our relationship with ABTA continues to go from strength to strength, and we are working together to identify further opportunities to improve its search performance and digital visibility.

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