ECOMMERCE TECHNOLOGY

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B2B digital marketing metrics [STATISTICS]

Useful compendium of B2B online marketing statistics covering SEO, paid search, email marketing and website activity from Insight Partners, the private equity and venture capital firm. Click through to downloand the PDF.  

Email re-marketing & abandonned cart follow-up: #magentolive

Our notes from the entertaining and statistic-laden Charles Nicholl of SeeWhy at Magento Live on email remarketing to reduce basket abandonment. No purchase journey is the same (Google conducted 000s of studies). Here are some compelling statistics re. abandonment and...

E-commerce checkout evolution

Interesting piece on checkout evolution: "checkout is the lynchpin of e-commerce. It’s how customers buy and retailers get paid. Yet despite years of evolution, only a few changes have significantly impacted checkout conversion online." While some e-commerce checkout...

E-commerce approach: do carousels work?

Interesting article from Predictive Intent on the effectiveness of carousels (those hero content areas which rotate images). "Last year we carried out an A/B split test with a client using a vertical scroller, displaying 3 products at any one time on the left-hand...

EU cookie law compliance on e-commerce websites

We've been asked a lot recently (hardly surprising) on what guidance & solutions we can issue to clients regarding the EU Cookie Law directives. For background reading, there's an interesting article/discussion on e-consultancy with a man at the ICO which puts the...

Webmaster tools information in Google Analytics

Timely summary Google about how to link your Webmaster tools account to Google Analytics. This means that in one place you can see a summary of your website's SEO performance directly from your Google Analytics account. The SEO reports in Google Analytics appear under...

E-commerce page sizes

The average website page is now about 965 kilobytes in size, reveals a study of top sites by the HTTP Archive. The figure is 33% up on the same period in 2010 when the average webpage was a svelte 726 kilobytes.  Big pages generally take longer to load, which can mean...

Tablet users spend more online

Tablets still account for only a small percentage of overall e-commerce, but they are punching above their weight. According to the Wall Street Journal and Forrester, while the conversion rate—orders divided by total visits—is 3% for shoppers using a traditional PC,...

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