EMAIL MARKETING

Find all the latest eMail marketing from Screen Pages

How to prepare your website for Easter

Now that the daffodils are out and the days are getting warmer and longer, it’s time to think about Easter. Easter isn’t just about egg hunts but about holidays, entertaining and getting ready for the summer months. This type of event is a great opportunity to boost...

4 great email marketing resources from dotmailer

1. Boost your open rates First, the bad news: 20% of marketing emails never even make it to a subscriber’s inbox. But now, the good news: with the right email service provider and sender reputation, along with an advanced spam checker and super-relevant subject lines,...

Useful checklist of e-commerce emails

List compiled by Pure 360 - click here for full article 1. Welcome email 2. Browse and abandonment emails 3. Order confirmation 4. Dispatch and delivery confirmation 5. You may also like… 6. Back in-stock 7. Rate and review 8. Refer a friend 9. Replenishment 10. Your...

Email remains a growing, go-to channel for marketers

A June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122% — more than four times higher than other marketing formats examined, including social media, direct mail and paid search....

Email cheat sheet

Useful material from Dotmailer about improving your email marketing performance. A free download will help you: Learn what variables you can split test in your email campaigns Gain insight into the best ways to split test your email copy Discover key tactics to...

Email marketing benchmarks – compendium of statistics

Email marketers will find this set of benchmark data from Netimperative every useful. Here's a summary: Average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014 18% of respondents saw an ROI of more than £70 Emails triggered by behaviour or...

Welcome email best practice [article from @OmetriaData]

Great analysis of welcome emails and their strategy from Ometria, containing lessons learned from subscribing to 60 fashion email newsletters. These  emails are important because: there are lots of lovely stats to back up the argument that online retailers should take...

Email response rates – the stats [study by @econsultancy]

We missed this in June, but as we are always being asked what are "industry average" open & click through rates for email marketing, we are pleased to share this article by Econsultancy. Econsultancy cites the following key metrics which should be tracked for each...

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