What kind of email follow-up do your customers get after they make a purchase? David Moth at Econsultancy looked at Schuh, Selfridges and Mango & catalogued the different automated email follow-ups that "ranged from excellent to just plain adequate." * Shuh sent...

Thanks to Tim Leighton-Boyce for bringing this to our attention. John Lewis has been ordered to pay damages for sending "spam" emails in a privacy ruling. In our opinion, John Lewis' method for obtaining the email was on the professional side of normal practice:...

The top 100 US retailers by e-commerce revenue sent recipients an average of 177 emails apiece, up 87% from 2007. Some of the most aggressive emailers—including Neiman Marcus Group Inc.—sent each recipient more than 500 emails apiece in 2011. But some retailers have...

It's somewhat of a truism, we all know but hile social media is a growth area in online marketing, ecommerce organisations should continue to focus on more established channels like email. However, almost four in ten shoppers said they had been prompted to make an...

An interesting article on Email Marketing performance covering 'Deeper Perspective in Benchmarks', 'International Comparison' & 'Benchmarks Beyond Average'... Email marketing specialist Silverpop has published a white paper enabling marketers to easily benchmark their...

Office Etc, one of the office supplies and stationery brands operated by QC Supplies has appointed Screen Pages to design and execute targeted email marketing campaigns. Since the start of the new campaigns for Office Etc, deliverability of email campaigns has...

Some tips on email marketing from Smith Harmon shows that: horizontal navigation work better, fewer links work better & HTML is preferred on navigation bars.

http://www.internetretailing.net/news/research-shows-how-email-campaigns-drive-retail-salesReceiving permission-based email makes shoppers more likely to do business with a retailer, generates a more favourable opinion of the retailer and fosters a stronger sense of...