SEO

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SEO in Magento 2

A very useful guide to implementing SEO in Magento 2 by Amasty (one of the leading Magento module providers). Many improvements have been made to the management of SEO in Magento 2. The article covers many of the Magento 2 SEO settings which are available there out of...

Content creation most effective for SEO

Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation and 89% worldwide rated SEO successful at achieving these objectives. Fully 72% cited relevant content creation as the most effective SEO tactic....

5 common SEO problems for #ecommerce websites

Useful article from Search Engine Land on 5 straightforward & manageable tasks to improve the search engine presence for e-commerce websites. Here's the background: "SEO for large e-commerce websites is a different kind of beast. Not only are you dealing product...

SEO now & then [infographic]

Great & easy-to-follow infographic from Neil Patel @ Quicksprout on how SEO has changed over the years. old school SEO versus new school SEO. "With Panda, Penguin and all the other Google updates," says Neil, "SEO has changed over the years. What used to work...

SEO: how many people click through [analysis]

Really interesting and well researched piece published on Moz (written by Philip Petrescu) about how many clicks each position in the search results page receives, combined with some analysis tools to help you predict demand. The graph below is a summary of the data...

What influences SEO: best ever guide [infographic]

Huge kudos to SEO Inc for commissioning and sharing this. It's probably the most comprehensive guide to what influences where your pages appear in Google's rankings. According to SEO Inc, "While Google has never publicly listed all of the factors they take into...

SEO: 53% click on the top search result [new study]

Useful analysis from Search Engine Watch on who clicks on what search engine results, quoting new research from Compete.com. 85% of all listings shown are organic, with 15%. Overall, 55% of search engine results pages have ads.  When it comes to clicks on those...

Search engine futures (interview with Danny Sullivan)

I listened to a great podcast from Internet Marketing Podcast, where Kelvin Newman interviews Danny Sullivan, the editor-in-chief of Search Engine Land and the organiser of events like the Search Marketing Expo. Discussion covers the many changes in the world of...

SEO practices: influence bloggers [case study]

We applaud Donald Russell for this superb article written by Danny ("Food Urchin"), a food blogger (who must also deserve some thanks). Whilst no doubt part of a well-structured PR and marketing campaign to influence opinion formers, it is in fact a compelling example...

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