WEB ANALYTICS

Find all the latest Web analytics from Screen Pages

Using analytics to improve sales in Magento [video]

Here's the official recording of Roger Willcocks speaking at Magento Live in 2013. His theme was how to use Google Analytics to: -understand & segment sources of traffic -analyse mobile traffic -where people land and where they go -increase engagement/reduce...

Using analytics to improve sales & conversions in Magento

Roger Willcocks spoke recently at Magento Live 2013, in London. The talk discussed how retailers should go about using Google Analytics to measure site sales and conversion performance. Magento's own summary reads thus: "Screen Pages’ Roger Wilcocks offered practical...

Mobile e-commerce traffic reporting in Google Analytics

We were prompted to further investigate the role of mobiles in our study of Xmas online traffic. Mobile skews the numbers, it appears. Looking at the average conversion ratio for a collection of websites during the period 1st-15th December, we can see a healthy 4.81%...

Webmaster tools information in Google Analytics

Timely summary Google about how to link your Webmaster tools account to Google Analytics. This means that in one place you can see a summary of your website's SEO performance directly from your Google Analytics account. The SEO reports in Google Analytics appear under...

Google Analytics beta version Oct 2009

As you know, Screen Pages are GAACs -- Google Analytics Authorised Consultants. Last week Google hosted a four day summit at which they introduced the consultants to new features in Google Website Optimizer and Google Analytics. This post provides a very brief...

Checkout buttons – a $300m decision

A single form can prevent customers from purchasing products from major e-commerce sites. "The form was simple. The fields were Email Address and Password. The buttons were Login and Register. The link was Forgot Password. It was the login form for the site. It's a...

Google Analytics help and support

As a Google Analytics Authorised Consultant, we are frequently asked for technical and implementation assistance for Google Analytics. Our own expertise is limited to the field of e-commerce and online retail websites, which have particular tracking and analytics...

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