WEB ANALYTICS

Find all the latest Web analytics from Screen Pages

Google Analytics beta

We're very excited about the latest version of Google Analytics which has a number of great new tools in it for online retailers. See Google's anaytics blog for a summary. We've been exploring some of the new capabilities, and especially like the new realtime...

Split test the “buy button”

We can all be amused by the concept of the "magic buy button". Enjoy the video... But behind it all is a serious point. How many online retailers are even thinking about A/B and split testing of important parts of their website? We can all run simple tests using...

Web analytics packages can improve sales by 20%

Web Analytics is a new & fast-growing technology category which helps understand in detail where website visitors come from, what they look at and - in an e-commerce context - what they purchase. It's also very technical - requiring folk to understand "log files" and...

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