Email consistently out performs other marketing activities. In our experience, emails convert at nearly twice the norm, partly because they are sent to regular and satisfied customers. It’s also considerably cheaper than many other marketing activities retailers pursue. In this document we will be covering some great ways in which you can increase the size of your email database.
Make sure that shoppers can give their email address to you. But, more importantly, give them a good reason! Too many retailers have a simple “sign up” button with no associated benefits. We all need a little incentive to hand over our email address, but we don’t need too much if we feel an affinity with the brand.
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