We came across this article from e-consultancy containing 14 precautions content authors should take. Content marketing is a critical success factor for e-commerce businesses nowadays, so the list is a valuable reminder.

Here’s a summary of the tips & you can read the full article here:  https://econsultancy.com/blog/67380-14-safety-precautions-for-inexperienced-content-writers/

  • Beware common grammatical errors
  • Don’t contravene copyright law
  • Avoid temporal confusion
  • Remove unnecessary formatting
  • Search your own archive
  • Try to reference primary sources
  • Don’t overreach with your headline
  • Were you on the record?
  • Make it readable
  • Check your facts
  • Control image size and weight
  • Enlist a second pair of eyes
  • Use your preview functionality
  • Re-read on publication

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