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26/01/2011

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Cancer Research UK, the leading charity dedicated to beating cancer through research, has re-launched its transactional website. The new charity gift shop has been designed and developed by Screen Pages, the e-commerce services company, using Magento.

Cancer Research UK, the leading charity dedicated to beating cancer through research, has re-launched its transactional website. The new charity gift shop has been designed and developed by Screen Pages, the e-commerce services company, using Magento.

Cancer Research UK raises over £400m per annum and over 80p for every £1 raised is invested in beating cancer. The charity has around 600 shops where shoppers can buy or donate goods and overall, its stores raise close to £20m per annum. The main Cancer Research UK website is recognised as the number one cancer information website in the UK.

The new website can be visited at http://giftshop.cancerresearchuk.org.

The new website’s capabilities, developed in Magento, include:

- Simple, clear design
- Wide range of gifting products for him, her, kids and the house and garden
- Large, life-style photography (with zooms)
- Filtered search (by price, type etc)
- Cross-sells and up-sells
- Gifting, donation and gift-aid options
- Ratings and reviews, blog and social media integration
- Single page checkout with online card authorisation via Sagepay
- Full content management via Magento Administration Panel
- Integration with back office for stock availability and order processing

The website is being extended to handle drop-shipping direct from Cancer Research UK’s trading partners.

Katherine Dorrell, e-commerce manager for Cancer Research UK, said:“We are planning a major push online and wanted to re-design and extend our website to support this. Magento offers a very rich, extensible open source e-commerce platform and Screen Pages have real experience of implementing, customising and integrating Magento for online shops of our size. The results have been very encouraging.”

Roger Willcocks, director of Screen Pages, said: “It’s an honour to be working with one of the most important and distinguished charities to help develop its online activities.”

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