Historic Royal Palaces, the independent charity that looks after the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace and Kew Palace, has re-launched its e-commerce website at http://www.historicroyalpalaces.com.  The new website has been designed and developed by Screen Pages, the e-commerce services company, using Magento.

As well as a simple, clear design, consistent with the main Historic Royal Palaces website, the new site gives the customer a better and easier shopping experience through the ability to shop by theme (e.g. the Tudors, British icons and current exhibitions), individual palaces as well as by the more traditional product categories.

The navigation has been designed to suit a wide range of products and to showcase them with large, clear photography. Filtered search and linked products also benefit the customers’ shopping journeys and overall experience.

Gina George, Retail Director at Historic Royal Palaces, said: “The internet has emerged as an important trading channel for us over the past few years, and we view it as an additional shop in our portfolio.  The new on-line shop provides us with the tools to communicate and develop relationships with our valued customers, both new and existing, as well as market our brand beyond the UK.  We picked Screen Pages because of its e-commerce track record, its marketing and technical experience and its level of support.”

Roger Willcocks, director of Screen Pages, said: “Historic Royal Palaces is responsible for the conservation and development of some the world’s most spectacular and magnificent buildings. We are really excited to be working with its Retail team to generate additional income for the palaces’ upkeep.”