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11/11/2015

RESOURCES

Pickett Press Release

With a longstanding ethos to provide luxury leather goods that are handmade in England, everything about Pickett represents the unique character of artisanal luxury. Launched in 1988 by Trevor Pickett - the quintessential English eccentric - the Pickett brand has grown over the years and remains a proud purveyor of luxury goods.

With over three decades of experience within the industry, Trevor has developed the brand into one offering a myriad of wonderful gifts and products.

As firm advocates of the British leather goods industry, Pickett are one of the last remaining stores to ensure their leather goods are made in England from start to finish.

Pickett stores echo the Pickett culture, providing unsurpassed service in an inviting emporium environment. From the moment you enter, we aspire to make your shopping experience a memorable and engaging one.

The Pickett website had to follow this quintessential English culture and ensure that the site delivered the same unique character as Pickett's physical stores.

Key goals for the new website included:-

  • Promote and communicate Pickett and its luxury range of leather goods and accessories
  • Offer a best practice compelling online shopping experience
  • Improve customer service
  • Provide customers with a true omni-channel solution allow them to shop where/when and however they want

The real beauty is behind the scenes

What makes Pickett's site so special is the organisation, management and automation.

“Our business was expanding rapidly on Magento, but we needed access to greater e-commerce and Magento experience backed by professional development and a structured project and support team. We could see that Screen Pages – as a professional certified Magento Solution Partner – could provide us this. We have been exceptionally pleased with the results so far with the site running smoothly, quickly and we can see positive results already. Screen Pages have understood our brand, culture, people and processes and we are really excited to be working together.”

Trevor Pickett, Founder of Pickett

Sarah Willcocks, Director at Screen Pages, said "Pickett has a high profile brand in a strong niche market.  We are delighted to be working with Pickett to building its business online.”

Magento is the most flexible, most powerful eCommerce platform. Customisable and agile, Magento gives your business the flexibility other platforms can't.

Magento is the easiest and smoothest implementation for any modern cloud commerce platform. It uses an open-source ecosystem. Flexible for B2C, B2B, and hybrid solutions, Magento extends beyond the shopping cart.

Screen Pages and Pickett deliver an incomparable, seamless shopping experience every step of the way.

Responsive web design (RWD, also referred to as responsive design) was a key component of Pickett's new website. Screen Pages had to ensure an optimal viewing experience across a wide range of devices (from large, high-resolution desktop computer monitors to mobile phones).

The objective was to ensure the user eCommerce journey and experience was as streamlined and efficient as possible, whilst maintaining high regard for Pickett's passion for luxury and tradition.

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