EnglishFrenchGermanItalianArabic
Call us
+44 (0)1932 359160
EnglishFrenchGermanItalianArabic

24/04/2015

RESOURCES

Retargeting ‘performs better than search or email’

Interesting material via Netimperative on ad retargeting (using consumers’ previous web actions to encourage them to return to a previously abandoned website). The research suggests the practice is becoming more effective than search and email in winning conversions.

retargeting

Key findings:

• 92% of marketers report retargeting performs equal to or better than search, 91% equal to or better than email, and 92% equal to or better than other display.

• 71% of marketers spend 10-50% of their entire online ad budget on retargeting; up from 53% in 2013.

• Social media is the single hottest topic in retargeting—mobile and cross-device retargeting comes in at #2.

• Retargeting has expanded up the funnel. 70% of marketers use retargeting for brand awareness, 60% for social engagement, and 58% for customer retention.

More ...

UK Office
3 The Courtyard, Wisley, 
Surrey, GU23 6QL
Make an enquiry:
Qatar Office
Al Rabeea Building 2, Al Jazeera Al Arabiya Street
Fereej Bin Omran, Street No. 362, Doha, Qatar, P.O. Box 14156,
EnglishFrenchGermanItalianArabic
Site Map
magnifier
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram