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16/10/2008

RESEARCH

Basket abandonment

A MUST read article about minimizing checkout dropout and basket abandonment. According to recent studies by DoubleClick, currently around 57% of all shopping cart sessions are abandoned.


Why do people abandon shopping carts?

  • Comparison shopping
  • Confusion
  • Impatience
  • Fear

Minimizing shopping cart abandonment

  • Current software
  • Security
  • Third party verification seals
  • Requests for information
  • Clear, friendly navigation
  • Images of products, linking to information.
  • Live help
  • Friendly error handling
  • Distractions
  • Added costs
  • Keep it simple
  • Currency conversion

More ...

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