Basket abandonment

A MUST read article about minimizing checkout dropout and basket abandonment. According to recent studies by DoubleClick, currently around 57% of all shopping cart sessions are abandoned.

Why do people abandon shopping carts?

• Comparison shopping
• Confusion
• Impatience
• Fear

Minimizing shopping cart abandonment

• Current software
• Security
• Third party verification seals
• Requests for information
• Clear, friendly navigation
• Images of products, linking to information.
• Live help
• Friendly error handling
• Distractions
• Added costs
• Keep it simple
• Currency conversion