It's that time of year when the pundits start predicting. Here's the first set of e-commerce predictions, collated by Ometria.
Here's a summary, but they're all covered in detail in a rather splendid infographic.
- The connected (multi-device, mobile) consumer
- Personalisation & segmentation
- Paid social advertising
- Mobile payments
- Content marketing
- ApplePay
- Lean, mean marketing teams
- Community story-telling
- Creativity in SEO
- Single view of customer
- Focussed messaging
- Better use of data
- Internationalisation
- Social targetting
- Process, centralisation & effectiveness
- Inter-departmental cohesion
- Cross-device marketing & video
- Adding value beyond purchase
- Data-driven decision-making
