12/03/2010

RESEARCH

Ecommerce sites tend to use Facebook and Twitter above other social media sites in their digital marketing campaigns.
This is according to an artcile by Blu Halo, which shows that 78 % of the US online retailers it polled use Facebook, while 75.6% utilise Twitter for social media marketing purposes.
About 11% of respondents revealed that they do not make use of any social media sites at all.
Nearly seven in ten retailers said they intend to up their social media online marketing activity in the future, with 26.8% to keep their campaigns the same.
When asked how social media had helped their businesses, over half said it had had a beneficial effect.

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