Call us
+44 (0)1932 359160



We missed this in June, but as we are always being asked what are "industry average" open & click through rates for email marketing, we are pleased to share this article by Econsultancy.

Econsultancy cites the following key metrics which should be tracked for each email:

  • Bounce rate
  • Conversion rate:
  • Deliverability
  • Average unique open rate
  • Opt-out
  • Response rate

The article provides lots of great stats, including this summary open & click rates of by industry (with a link to another treasure trove of email statistics from Mailchimp - used by many of our clients who are at the entry-level of email marketing evolution).


For completeness, here's a reminder of the effectiveness of email marketing across our clients, broken down by device size as well.



More ...

UK Office
3 The Courtyard, Wisley, 
Surrey, GU23 6QL
Make an enquiry:
Qatar Office
Al Rabeea Building 2, Al Jazeera Al Arabiya Street
Fereej Bin Omran, Street No. 362, Doha, Qatar, P.O. Box 14156,
Site Map
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram