Helpful article on 10 useful reminders on how to source, create & distribute your content: a must for e-commerce websites.
Here'a summary:
1. Post good content regularly 2. Make your posts shareable 3. Use content curation tools 4. Accept guest posts 5. Research the SEO impact 6. Edit and proofread before you publish 7. Consider link building 8. Include in any email marketing 9. Break up long posts 10. Use social media to publicise
Read the whole material here.