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24/07/2014

RESEARCH

How to present e-commerce shipping information [via @econsultancy]

Excellent study by Econsultancy of 12 different approaches to explaining & presenting shipping information.

Per Econsultancy: "The number one cause of checkout abandonment is unacceptable delivery costs. A study conducted last year by eDigitalResearch and IMRG found that 77% of online shoppers have abandoned their basket in the past year, with 53% citing unacceptably high delivery costs as the main reason for bailing."

The article considers - inter alia - Amazon, John Lewis, Office, ASOS & House of Fraser.

Read the whole article here.

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