It’s common knowledge that a massive amount of digital content is being created daily on social networks. How much is massive? Every second there are 2,100 new posts on Instagram bringing an average of 180 million uploads each day. This rate of content creation spells nothing but opportunity for businesses.
Not only is it now a necessity for brands to become active on Instagram, but they must have a clear strategy in place to take advantage of the continuing popularity of the most powerful social media network.
Instagram is capturing the most sought after audience on the planet – millennials who are 18-24-years-old and earn $50,000 to $74,000. This demographic uses Instagram as their favorite social media platform over those of the same age earning $25,000 – $49,000 annually.
"Visuals tell better stories and are the most engaging medium. These next generation social platforms will continue to eliminate text heavy mediums for visual communication. The time to establish yourself and your brand as a visual content champion is now and the most popular social network on the planet is waiting."