The words and pictures on your site are your main chance to actively sell something to your potential customers -- and you only have a couple of seconds to do it.
We all know that's common sense. But the point needs repeating. And it's often hard to remember to do it for each product we add, or each new bit of CM copy we add to a category page.
The Grokdotcom blog is full of great advice on the subject of persuading your visitors to become customers. This post about optimising your copy for skimming and scanning provides a very useful summary of the key things to consider:
The article mentions that one of their clients increased their conversion rate by 24% simply by following this approach.
Why not use this as a check list and take a fresh look at your product pages?
Here are a some of extra tips: