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28/07/2014

RESEARCH

E-commerce loyalty schemes [guidance]

Worthwhile article from loyalty scheme experts Sweet Tooth on "best practice" approaches to onsite implementation and communication of loyalty programmes.

We are of course excited that our client Van Dal  received special coverage, because of its "human approach to a loyalty program explainer page."

Sweet Tooth's key takeaway from this: "don’t forget that there is a person on the other side of a screen! FAQs can be helpful – but boring. Eliminate the need for a customer to navigate to a rewards FAQ section by answering key questions right away."

An e-commerce loyalty "explainer" page should:

  1. Excite customers about the program’s benefits
  2. Explain how the program works, and how to participate
  3. Convince the customer to participate

Read the whole article here: http://www.sweettoothrewards.com/blog/favorite-ecommerce-loyalty-pages/

 

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