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17/02/2012

RESEARCH

Shopping on mobile devices in the UK is set to increase by 53% in the next year at £4.5billion, making the British the biggest mobile shoppers in Europe, followed by Germany (£2.7bn) and France (£1.9bn), finds a new study (see here for full report)

Last year, almost half (46%) of mobile users in the UK owned a smartphone which led to shoppers spending a total of £3billion on mobile devices (£192 each on average), representing 8% of total online spend. There are an estimated 24.6 million smartphones currently in the UK – up from virtually zero in 2005.

In terms of spend, the UK also comes out on top – spending the most through their mobile devices in 2011 at £192 each.

 

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