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28/09/2009

RESEARCH

Great business-oriented summary of the state of the online retailing nation, brought to my attention by Brent Hoberman (lastminute, mydeco) on Facebook.



"The 10th anniversary of the dotcom bubble spectacularly bursting may be nearing, but ecommerce is now thriving. Etailers have achieved spectacular growth even as recessionary trading conditions have caused their high street peers to stall.....However, many traditional bricks-and-mortar retailers still seem very reluctant to go down the online route, and many retailers that do have online offers are still struggling in some cases to make the model work."
Brent is quoted: "Retailers not offering or working hard on creating an online offer are missing a huge opportunity because the internet is not only a sales channel but a driver of traffic to stores."
There are some interesting points regarding fulfilment, service, measurement.
The bottom line: "Many retailers generate more sales online than from their biggest stores"

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