16/01/2009

RESEARCH

The war of e-commerce statistics continues unabated. Today's shocker from IMRG and Cap-gemini is a shrinkage across most sectors compared to November and only modest gains versus 2007.


Capgemini says shoppers are turning to the web to beat the credit crunch. "Whilst traditional factors such as researching the best prices online were reported by almost half (44.35%) of the 2,000 consumers surveyed, it is clear online retail is now part of mainstream shopping behaviour. A third of shoppers (37%) did more than half of their shopping online, with nearly two-thirds (59.9%) spending more online this Christmas than last year."
"Clothing, footwear and accessories is the fastest growing sector," the researchers confirm. "It has consistently outperformed the total market and other sectors throughout 2008. Although the total market for online spending has experienced slowing growth, the clothing, footwear and accessories sector has seen around 30% year on year increases every month for 2008."
Full analysis + comments from John Lewis, M and M, Shop Direct & Boden here.

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