With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. Who are these feverish pinners? According to full service agency Modea, the majority are female mothers — 28 percent have a household income of $100k+. [See full research data]

About 9% of the top online retailers are offering Pinterest pins on their sites, according to Mashable. To put Pinterest’s growth in perspective, some 60% of the top 300 sites have Facebook Like buttons and 20% have +1 buttons from Google.