72% of the Fortune 500 companies barely showed up at all in the first 100 search results on terms that those companies bid on for paid search placement.
Since 90% of clicks are on the first page of search results, and about 5% on the second page, anything past those two pages means there is little chance that a listing will generate a click, the research published in Internet Retailer says. "Why do big companies far so poorly in natural search results? Natural search is more complicated than paid search, and it takes longer to show a return on investment."
What the report misses however is the fact that brand related searches amongst retailers would be very high: on our sample, overall about 35% of all traffic can be brand-related.