EnglishFrenchGermanItalianArabic
Call us
+44 (0)1932 359160
EnglishFrenchGermanItalianArabic

24/04/2009

RESEARCH

Customer-written content, in the form of product reviews, community Q&A and shared stories, can both drive down search acquisition costs and improve natural search results.


Full article from Bazaarvoice CEO is here.
"For example, the term 'eye cream' returns 67,900,000 results; however, 'eye cream age 35' returns 206,000 results. While still a large amount of options, the more specific searcher has a better idea of what she wants to buy and is likely closer to making a purchase."
Screen Pages' e-commerce platforms are equipped with onsite reviews, which makes them EVEN BETTER for SEO, as the extra content is held on an additional product page (= two entries in Google's database) and you get extra copy for the robots to gobble up.

More ...

Get in touch

Screen Pages is a full-service digital marketing agency specialising in integrated ecommerce solutions
ECOMMERCE | DESIGN | DIGITAL MARKETING | BRANDING | ADVERTISING | PRINT | WEB
UK Office
Office 1C, Send Business Centre, 4 Tannery House, Tannery Lane, Send, Woking, Surrey GU23 7EF
Make an enquiry:
Qatar Office
Al Rabeea Building 2, Al Jazeera Al Arabiya Street
Fereej Bin Omran, Street No. 362, Doha, Qatar, P.O. Box 14156,
EnglishFrenchGermanItalianArabic
Site Map
magnifier
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram