We applaud Donald Russell for this superb article written by Danny ("Food Urchin"), a food blogger (who must also deserve some thanks). Whilst no doubt part of a
well-structured PR and marketing campaign to influence opinion formers, it is in fact a compelling example of how a well engineered SEO programme can yield dividends.
The piece contains links, photographs and detailed commentary about the inner workings of Donald Russell. I came across the material from Donald Russell's Facebook page "Influence bloggers" would make the top 5 of any SEO's task list and this effort must rank up there with the best of them - not bad for an SME working off measured budgets!