04/11/2008

We can all be amused by the concept of the "magic buy button". Enjoy the video...



But behind it all is a serious point. How many online retailers are even thinking about A/B and split testing of important parts of their website? We can all run simple tests using Google Website Optimiser that cost little but offer potentially high yields.
You don't have you his button - but you do need to discover which one works for your customers.

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