We were co-panellists on the Business Analytics session at Magento's annual Imagine conference in April 2015. The panel included Kevin Eichelberger, Founder & Chief Executive Officer, Blue Acorn and Marcia Jung, Product Manager, Google Analytics and Roger Willcocks of Screen Pages. The theme of the panel was billed as: "with Magento platforms, there are at least three right ways to do any one thing, and analytics is no exception. Industry experts will debate the pros and cons of existing analytics systems that integrate with Magento."
The focus was on using Google Analytics to improve e-commerce sales performance in Magento.