October 2004

Tweet Catalog Age summarises recent research from Abacus Annual Catalog Industry Trend Report, showing that: “The trend toward Web purchases is an ever-increasing one: In 2003, 32% were conducted online, compared with 28% percent in 2002.” The Internet now represents 32% of catalogue sales in the USA. Our experience in the UK is that the [Read more]

Tweet New research from Jupiter (commissioned by Ominture and covered by Internet Retailer shows that the average number of pages viewed on a site per visitor per month was fewer than 20. It obviously pays to understand which pages peform well & make them work harder for you.

Tweet Over 90% of merchants surveyed rank customer acquisition, converting browsers to buyers and customer retention, says a new report from Exmplar and the Etailing Group in the USA, reports Yahoo!

Tweet Internet Retailer covers research launched at shop.org which lists the top ten things women want online. “Understanding what women want from a shopping experience is important, because while they make up 51% of the population, women account for 83% of retail spending. They are responsible for 60% of online spending. Making their shopping simpler [Read more]

Tweet Axcess News reports that “online product research conducted by consumers the past year was responsible for driving $180.7 billion in offline spending, compared to $106.5 billion in direct online consumer spending.” It is true that while the web accounts for (on average) 10-20% of a mail order company’s sales, it can account for 50% [Read more]