Over 90% of merchants surveyed rank customer acquisition, converting browsers to buyers and customer retention, says a new report from Exmplar and the Etailing Group in the USA, reports Yahoo!
The article writes: "It behooves merchants to focus their efforts on site visitors; past and present customers considering that 36 percent of the source for e-commerce demand comes direct to a site via its URL. That compares to 27 percent in a similar survey of over 350 merchants conducted by the e-tailing group in the first quarter of 2004. Comparing these same two studies, the majority of conversion rates remain in the one to three percent range. "
Better than 3%? Well done.
