18/10/2004

RESEARCH

Customer acquisition and conversion are critical

Over 90% of merchants surveyed rank customer acquisition, converting browsers to buyers and customer retention, says a new report from Exmplar and the Etailing Group in the USA, reports Yahoo!


The article writes: "It behooves merchants to focus their efforts on site visitors; past and present customers considering that 36 percent of the source for e-commerce demand comes direct to a site via its URL. That compares to 27 percent in a similar survey of over 350 merchants conducted by the e-tailing group in the first quarter of 2004. Comparing these same two studies, the majority of conversion rates remain in the one to three percent range. "
Better than 3%? Well done.

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