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Keakado appoints Screen Pages Ltd as strategic partner to create a Progressive Web App for new direct to consumer eCommerce in Qatar.

In April 2020, Abu Khalifa Trading decided to deploy an innovative retail stores’ network for trading fresh and organic products and appointed Screen Pages Ltd, one of the leading eCommerce agencies offering Progressive Web Apps, to take on the task of creating the first Progressive Web App for eCommerce in Qatar

THE BRIEF:

Through their worldwide links to first class suppliers they have sourced an increasing range of first-class quality products, which they supply nationally to a diverse range of customers.

Having had no previous online presence, ABK tasked Screen Pages with the creation of Keakado.com, one of the first Progressive Web Apps servicing consumers across any mobile device in the Middle East.

THE PROJECT:

Key goals for the new website included:

A consistent app like shopping experience, irrespective of the device and browser

A fast reliable shopping experience irrespective of the users connectivity

Support for B2C and B2B eCommerce through the same platform

Integration with Keakado's ERP solution (SAPB1) for stock management and fulfilment

Tailoring of complex shipping location codes to the Qatari system

Integration with checkout.com for credit card payments

THE APP:

APP LIKE SHOPPING EXPERIENCE

Customers can pin the Progressive Web App to their home screens when they first visit the site and use it like any other app without having to download and install it from the app store.

SPEEDY SHOPPING FOR REPEAT CUSTOMERS

Shoppers who know what they want already can easily add to basket from category pages, allowing them to complete their grocery purchases quickly and easily with fewer clicks to buy.

CREATE SHOPPING LISTS

Customers can create shopping lists and add all to their cart with one click or select only the desired items.

We chose Screen Pages because of their integrity and consultative approach. We are very proud to have created one of the first PWAs in the Middle East and we look forward to seeing how our customers enjoy this exclusive experience. Screen Pages has been instrumental in helping us create a website that is fully responsive while being tailored to the unique requirements of our business and country.

THE RESULT:

Since launching their PWA in August 2020

CONVERSION

Conversion rate of 15.5% since launch

TRAFFIC

72.75% traffic from smartphones

BOUNCE

Bounce rate is 20% lower (than average across 20+ B2C sites)

Screen Pages is thrilled to have been given this opportunity in Qatar and to be working with such an innovative, forward thinking company. Keakado.com has quality and customer service at the forefront of everything they do. This project has been ground breaking and we are sure that the Progressive Web App solution we implemented for Keakado will make waves in the region

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