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Morland

Morland UK Press Release

Leading manufacturer of timber-based fit out products Morland UK appoints Screen Pages Ltd as Adobe Commerce Cloud Solutions Specialist for digital transformation and online growth.

THE BRIEF:

Morland appointed leading eCommerce agency Screen Pages Ltd to deliver new D2C and B2B eCommerce sites on Adobe/Magento Commerce Cloud. 

Morland was founded in 1972 as the wood working division of Interior Products Group and is a leading manufacturer of timber-based fit out products used in industries across the UK and Europe.

Today, the business offers decorative panels, architectural profiles and doors.  Their supply chain is worldwide and they import quality materials from across the globe operating an environmental policy that prohibits the use of illegally logged timber and supports sustainable forestry.

Morland holds both FSC® and PEFC certification for the purchase, processing, sales and distribution of certified timber.

Due to the growth in demand for the company’s products and services, from consumers and trade alike, Morland identified the need for the right eCommerce Partner and platform to help grow their online sales and services. 

THE PROJECT:

The key objectives for the website included:
  • Provide best practice UX and CX to all customers across all devices to improve conversion
  • Deliver D2C and B2B eCommerce sites in 2 languages and 2 currencies on one single platform, Adobe Commerce Cloud
  • Provide an app like user experience on mobile devices via the implementation of a PWA front end using ScandiPWA (https://scandipwa.com)
  • Fully integrate the site with MS Dynamics for true omnichannel retailing
  • Expand self-servicing options for trade customers ordering online
  • Improve fulfilment options for customers via integration with ShipperHQ (https://shipperhq.com)
  • Increase engagement and conversion on the site via integration with Yotpo (https://www.yotpo.com) for reviews, recommendations and user generated content
  • Improve search and merchandising via integration with Klevu (https://www.klevu.com)
  • Provide consumers with payment options of their choice via integration with Adyen (https://www.adyen.com)
  • Implement personalised automated marketing programmes for a variety of different customer types by integrating dotdigital (https://dotdigital.com) with Adobe Commerce Cloud

Some of the more complex features delivered include the following:

  • Mix and match tier pricing functionality allowing customers to benefit from bulk discounts
  • Complex product configurator (bespoke) with custom image generation allowing customers to preview products on screen
  • Complex product sample handling
  • Improved returns management process
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Our goal is to delight our customers and give them the eCommerce capabilities they want and have come to expect from their suppliers. In order to do this, we needed the support and expertise offered by Screen Pages. We also wanted to work with a forward-thinking agency that keeps abreast of new technologies and trends in eCommerce so we could stay ahead of the competition.” Richard Allen, Sales & Marketing Director, Morland

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