Salter Housewares was founded in late 1760 in the village of Bilston, England. By 1825, nephew George had taken over the company, which became known as George Salter & Co. and later established a large, well-equipped manufacturing site in the town of West Bromwich.
The business thrived throughout the 1900s and, by 1950, employed over 2000 people, still in the same area and owned by the same family. In 2002, the management team at Salter Housewares Ltd, backed by Barclays Private Equity, bought the company out from the group, to concentrate on its consumer businesses.
We wanted to implement a next generation e-commerce platform that gave us a lot more flexibility, control and content management – that was Magento. We knew from management’s previous experience that Screen Pages was a professional, dependable agency with a proven track record and strong e-commerce credentials who would deliver on time and on budget.
"
We are very excited to be working with Salter – a British household name. We all have Salter products at home and we are pleased to be helping with its online sales expansion: we have now delivered a clean, efficient, and highly content-managed, performant e-commerce website.
