October 2008

Oct 30, 2008

PPC on brand names

Tweet Paying Google for clicks on your own brand name is always a painful process when you’re already sitting at the top of the free “organic” search results.

Oct 28, 2008

SEO tips

Tweet Useful & sensible summary of the keys to success for SEO, which we endorse: 1. Create relevant, keyword-rich product and category names, titles and descriptions. 2. Add relevant, keyword-rich content to the site. 3. Populate SEO-relevant attribute fields in your product catalog. 4. Ensure proper redirects from legacy URLs. 5. Configure 404 error pages. [Read more]

Oct 26, 2008

Online christmas planning

Tweet I was encouraged and shocked to see that retailers should be turning their planning towards Christmas already and the hints & tips were starting to fly in already. This year, Christmas begins a little earlier than usual on October 13th.

Oct 24, 2008

Landing page engagement

Tweet The words and pictures on your site are your main chance to actively sell something to your potential customers — and you only have a couple of seconds to do it.

Oct 16, 2008

Basket abandonment

Tweet A MUST read article about minimizing checkout dropout and basket abandonment. According to recent studies by DoubleClick, currently around 57% of all shopping cart sessions are abandoned.