EnglishFrenchGermanItalianArabic
Call us
+44 (0)1932 359160
EnglishFrenchGermanItalianArabic

26/10/2008

RESEARCH

Online christmas planning

I was encouraged and shocked to see that retailers should be turning their planning towards Christmas already and the hints & tips were starting to fly in already.

This year, Christmas begins a little earlier than usual on October 13th.


I came across this rather helpful planning guide, summarised below:
- At 10 weeks to go: start getting your site's gift content and delivery programmes in gear and optimise your SEO (as that takes time).
- At 9 weeks to go: plan your paid search approach. Highlight best-sellers and seasonal picks, then start your email programme by encouraging sign-ups.
- At 8 weeks to go: start weekly email campaigns & boost customer service messages
- At 7 weeks to go: target loyal customers with offers and create/move gift categories into prominence. Create gift guides.
- At 6 weeks to go: promote "collections" via PPC & email. Run a "win your wishlist" competition. Adjust cross-sells to be gifts & cards. Introduce free shipping above threshold.
- At 5 weeks to go: Roll-out free shipping.
- At 4 weeks to go: start emails twice per week (target weekend shopping). Work your wishlists hard. Use seasonal user-generated content.
- At 3 weeks to go: use games/competitions to stimulate activity. Introduce countdown and gift-of-the-day.
- At 2 weeks to go: run 2nd free shipping campaign & communicate last delivery dates. prmote reviews and "top-rated" gifts.
- At 1 week to go: Discount "special" delivery for loyal/top customers. Special promotion around cut-off date. Use global banners (daily) to promote this. AFTER cut-off date, allot space to sale previews.
- 25th December: email news of sales. Explain returns policies!
I am sure there is at least one idea here for everyone.

More ...

UK Office
3 The Courtyard, Wisley, 
Surrey, GU23 6QL
Make an enquiry:
Qatar Office
Al Rabeea Building 2, Al Jazeera Al Arabiya Street
Fereej Bin Omran, Street No. 362, Doha, Qatar, P.O. Box 14156,
EnglishFrenchGermanItalianArabic
Site Map
magnifier
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram