On Wednesday 13th July, Screen Pages & Dotmailer hosted a seminar focussed on better B2B and how to scale B2B operations with e-commerce and email.
B2B e-commerce is not without its challenges. Customers are demanding a customer journey that is more self-guided than ever before and retailers need a continuous stream of innovation to enable them to differentiate and scale. The seminar was run as a breakfast session & focussed on how to tackle these challenges:
- Tips on getting started with B2B ecommerce
- How email should be the backbone of your B2B engagement strategy
- Understand the importance of clever content management for B2B
- Discover why an integrated ecommerce and email platform makes it all easier
For more information on how to implement B2B in Magento, see here: http://www.screenpages.com/magento-b2b-ecommerce