Surrey, UK – June 2025 — Screen Pages, a leading UK Magento agency with over 25 years of eCommerce expertise, is proud to announce the successful turnaround of the online store for Martin Lynch & Sons (ML&S), the UK’s premier amateur radio retailer.
ML&S approached Screen Pages in late 2023 after a series of performance issues with their Magento 2 website, built and managed by another agency. The site wasn't converting as well as it could and was beset by frustrating technical issues and poor configuration, threatening both customer confidence and business operations.
“We first helped ML&S identify and improve on some of their issues with some configuration tweaks to the checkout - before they’d even committed to moving over to us,” said Tom Day, Managing Director at Screen Pages. “Once they saw we knew what we were doing, they moved their site and hosting to us. We knew it wasn’t going to be a simple handover, but it was a challenge worth taking on.”
Screen Pages began by addressing the checkout performance concerns head-on, then quickly moved to upgrade the site to the latest version of Magento. The team performed a full audit, removing around 30 unnecessary or redundant extensions, streamlining performance, and reducing potential vulnerabilities. Key improvements included:
These changes not only further fortified the site against any malicious attacks but also set the foundation for long-term scalability and better customer experience.
Despite the lack of clean pre-migration analytics, the business impact is clear. Comparing the 12 months following the migration to the previous year:
For a niche retailer with complex international and product requirements, these are significant gains.
Henry, Head of eCommerce at ML&S, commented:
“From the outset, the entire team at Screen Pages have been levels above any other agency I’ve worked with. The team are always available, responsive and ready to offer their support and guidance. I can’t recommend them highly enough - if you’re looking for a team that will genuinely support and enhance your online business, Screen Pages is the way to go.”
Tom Day added:
“Working with Henry and the team at ML&S has given us a fantastic opportunity to add real value to a long-established business. It’s always great to solve long-standing issues simply and see the results almost immediately. Henry’s trust in our team has been key to the success of the projects we’ve delivered.”
This project is a textbook example of how Magento 2, when implemented and maintained correctly, can be a robust, scalable platform - especially for retailers with complex needs around stock, pricing, and security.
For more information about Screen Pages and their Magento development services contact us
Screen Pages Ltd, part of the Moore-Wilson Group, is a full service eCommerce agency specialising in delivering cutting-edge eCommerce solutions for merchants and businesses seeking digital transformation and online growth. Their diverse clientele includes FMCG, fashion, lifestyle, and B2B brands with a keen focus on growth and innovation.
