HJ Socks has launched its online store to promote and increase sales of its sock brands with a full-function e-commerce website designed and developed by Screen Pages, one of the UK’s leading Magento e-commerce agencies. The site can be visited at http://www.hj.co.uk

Founded in 1882, HJ Socks is now the leading independent sock maker in the UK. The company has sold over 20 million pairs worldwide. Its popular ranges include collaborations with Peter Jones (from Dragon’s Den) and Ben Fogle the TV presenter, writer and adventurer. In 2001 the acquisition of Pantherella, producers of fine English socks for over 70 years, allowed us to become the leading UK branded sock manufacturer. In In 2011, the company’s quality was recognized with a quality mark from the Institute of Chiropodists and Podiatrists.

The brief for the new website – developed on Magento– included:

- Clean, simple design
- Detailed product photography & zooms
- Filtered navigation (price, colour, size, yarn etc)
- Cross-sells and alternatives
- Free delivery and free returns
- Integration with Sagepay for payment processing

Anton Jenkins, Sales & Marketing Director at HJ, said: “Online is an emerging channel for us and we wanted a lot of guidance and support in how to take it forward. Screen Pages has the experience we need, together with a track record working with comparable brands and the systems and processes we employ.”

Roger Willcocks, director of Screen Pages, said: “We are excited to be working with the UK’s leading sock manufacturer. HJ’s socks are of the finest quality and it was important to design and deliver an e-commerce platform that reflects this and that can support the sales of both HJ’s socks and also its other brands.”